This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
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How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…
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WordPress Plugin: Customize Your Admin Styling and Add Light and Dark Modes
Years ago, I developed a plugin called NiceAdmin that modified the WordPress Admin look and feel to a more modern style. WordPress has advanced a lot since then, and the admin look and feel is pretty clean. That doesn’t mean there’s not room for some customization, though! One example is that WordPress doesn’t offer its admin a light mode or…
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Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: search endlessly for cheaper traffic…
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Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There…
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Why Silence Is Sometimes the Strongest Brand Strategy in a Divisive Digital World
In a digital environment where controversy drives clicks and algorithms reward outrage, brands face increasing pressure to weigh in on every politically or culturally charged topic. Yet not every brand is equipped—or even obligated—to speak publicly in these moments. Thoughtful silence is a valid and… sometimes the strongest choice. The modern attention economy, fueled by social media platforms and search…
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Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive and time-consuming. What if you could go from a product idea to a live, high-converting page in under 5 minutes?…
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Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
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MinutesLink: AI Meeting Notes That Empower Marketers, Sellers, and Agencies
Every meeting is an opportunity—and a risk. Whether you pitch a client, plan a campaign, or manage a remote team, missing a key insight or failing to follow up can cost time, revenue, or trust. Yet keeping up with detailed note-taking across meetings, calls, and conferences is a challenge few have time for. That’s where AI-driven meeting tools can tip…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring? Nearshoring is the practice of outsourcing business or development tasks to companies or teams in nearby countries, offering geographical proximity,…
