This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes…
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Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success
For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue to inhibit customers from making in-store…
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Training an AI Model? Wait… What Does That Actually Mean?
Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s happening behind the curtain. Everywhere you turn, you hear phrases like: We trained a model to do that. If you’re a business owner or executive, you’ve probably nodded along, even…
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Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often stand in the way of growth, draining time and resources that could be better spent elsewhere. Shippo That’s where Shippo comes in. Shippo is a powerful multi-carrier shipping platform that…
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Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to 80 percent, according to an Authoritas analytics study. The Guardian This has sharply reduced…
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jQuery: Create An Logo Image Carousel to Display Your Brand’s Authority
Creating an image carousel with jQuery can be a great way to add dynamic, interactive content to your website without relying on external CSS files. Having a logo carousel on a B2B website with the customers you’re serving is also a fantastic trust indicator. This article provides an example that handles the carousel’s layout, styling, and behavior entirely through jQuery.…
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Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part of any analytics toolkit—especially when you’re…
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GetFeedback: Online Surveys Like Never Before
If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with different platforms – and thank…
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10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
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B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other words, we would identify your ideal clients by revenue, number of employees, industry codes, years in service, location and any…
