This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Online Testing Essentials
So you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start? From KISSmetrics: A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success,…
3 Essential Requirements for any Web Application
More and more, I find myself asking vendors and companies the same questions over and over. If you’re thinking about developing your own application, these are 3 features that need to be integrated from day one in your application if you wish to conserve resources later. Does your application… Have an API? It doesn’t need to be special or a…
- E-commerce and Retail
A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…
- Customer Data Platforms
Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…
- Social Media & Influencer Marketing
The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m…
- Content Marketing
Writing Engaging Content that Converts for Business
I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to do next on the site. As you invest Content that’s done well requires a significant investment in research, article design,…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
- E-commerce and Retail
The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes…
- Marketing Infographics
What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
- Social Media & Influencer Marketing
RewardsBunny: A Familiar-Yet-New Role For Cryptocurrency… Rewards
Winter has arrived for the crypto industry. One might even say that it’s Christmas in July due to the gifts crypto’s recent downturn has brought with it. For example, we have learned that 19,000 active crypto projects are simply too many to sustain. We can expect an approaching economic recession to clear out thousands of defunct crypto projects launched during…
