This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Office Timeline: Instantly Create Timelines That Impress Clients and Executives
Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that...
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Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during December: ...
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Social Media ROI by Industry: 2025 Benchmarks, Metrics, and Strategies
Social media is no longer just a branding or awareness channel; it has become increasingly integral to business outcomes. Yet one of the most prominent challenges marketers face is demonstrating ROI in a consistent, business-meaningful way... especially as engagement rates decline: Benchmark reports for 2025 confirm that...
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Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it : The questions we ask change the thing we make. Organizations that do...
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My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too much (and I mean too much!). Unfortunately, I may not be that good ...
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6 Steps to Find the Right Acquisition Channels for Scalable Growth
Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed...
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Your Value Proposition Is NOT What You DO
My daughter is a recent graduate who is making waves in the public relations and event management space. I'm incredibly proud of her, and perhaps the best part of my week is when she stops by to "talk shop" with me. Kait recently shared that she'd learned about a company that was struggling to...
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Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here's a censored comment from Richard on the Bodyform Facebook page: Hi, as...
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Next Generation CDN Technology is About More than just Caching
In today's hyper-connected world, users don't go online, they are constantly online, and marketing professionals require innovative technologies to deliver a quality customer experience. Because of this, many are already familiar with the classic services of a content delivery network (CDN), such as caching. For those who are not as familiar with CDNs...
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Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system ( SMMS ). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with...