This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
App: Conversion Rate Calculator (With Optimization Slider)
The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or downloading a guide. Conversion Rate Calculator I’ve designed an interactive and intuitive Conversion Rate Calculator that empowers you to see…
-
X: List of Keyboard Shortcuts and Mobile App Gestures
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress.…
-
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
-
Tip: How to Find Similar Vector Images In Your Stock Photo Site With Google Image Search
Organizations often utilize vector files that are licensed and available through stock photo sites. The challenge comes when they want to update other collateral within an organization to match the styling and branding associated with previously released iconography or symbols. At times, this could be due to turnover as well… sometimes new designers or agency resources take over content and…
-
What is SEO? Search Engine Optimization In 2024
One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…
-
How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is…
-
Virbela: Elevate Remote Work, Learning, and Events in a 3D Virtual World
VirBELA builds immersive virtual worlds for events, learning, and work.
-
pdfFiller: Compress PDF Files for Free and Eliminate Space, Download, or Attachment Woes
PDFs are a convenient and versatile format for sharing documents, but they often have a hidden challenge: large file sizes. These bloated files can quickly clog up your device’s storage, lead to slow downloads, and even bounce back from email servers due to size restrictions. Trying to compress a PDF file without the right tools can feel like navigating a…
-
Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts you’ve included. External monitoring phone numbers on your…
-
The Evolution of Logos and the Impact of Technology on Logo Design
The word logo comes from the Greek word logos, which means word, thought, or speech. In ancient Greek philosophy, logos referred to the principle of reason and order in the universe. Over time, the meaning of logos expanded to include the use of words or symbols to represent a company or organization. Today, the term logo is commonly used to…
