This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A Guide To Easily Acquire Backlinks And Rank On Google Using AI
Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your website from authority sites, then there would be a more positive impact on your rankings. Backlinks are critical to a search...
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The Most Popular and Necessary Tags to Deploy in Ecommerce in 2026
Tagging lies at the heart of data-driven growth strategies for online stores. In simplest terms, tagging involves adding snippets of code, known as tags , throughout your website. These tags collect and send valuable information about user interactions, site performance, campaign attribution, and more to various platforms like analytics tools, marketing automation systems...
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The Evolution of Logos and the Impact of Technology on Logo Design
The word logo comes from the Greek word logos , which means word, thought, or speech. In ancient Greek philosophy, logos referred to the principle of reason and order in the universe. Over time, the meaning of logos expanded to include the use of words or symbols to represent a company...
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The Complete Guide To On-Page Keyword Optimization for SEO for 2024
The landscape of search engine optimization has evolved dramatically over the past decade, particularly in how we approach keyword optimization. Gone are the days when simply placing keywords strategically throughout a page would guarantee top rankings. Today's search engines are sophisticated enough to understand context, intent, and the relationships between words and concepts. This...
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How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament - their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different things: The site tried to infect Microsoft Windows users...
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The Rise And Evolution of Smartwatches: Are They A Marketing Opportunity For Your Brand?
One of my favorite investments in improving my health was my Apple Watch Ultra 2 . It has been an amazing device that has helped transform my habits by reminding me to get away from the desk, warning me that I'm in a loud environment, recording my workouts, and alerting me when important...
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YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers ( B2C ) and business ( B2B ) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark...
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Piwik PRO Analytics: Why Companies Choose It Over Google Analytics
Businesses rely heavily on analytics to understand customers, optimize digital strategies, and improve ROI . However, with growing concerns about data privacy, compliance with laws like GDPR and HIPAA , and the limitations of free tools like Google Analytics, many companies are seeking more secure, flexible, and scalable solutions...
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WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content...
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20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don't mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush , a company can easily do a competitive analysis between their site and a competing site to...