This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Event Marketing
Virbela: Elevate Remote Work, Learning, and Events in a 3D Virtual World
VirBELA builds immersive virtual worlds for events, learning, and work.
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Analytics & Testing
Enterprise Social Media Marketing Platform Features
If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in…
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Content Marketing
How to Optimize Your Title Tags (With Examples)
Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results.Page Title – the…
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Email Marketing & Automation
The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them
There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Table of…
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Customer Data Platforms
Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…
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Analytics & Testing
How To Track 404 Page Not Found Errors in Google Analytics
We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist…
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Content Marketing
Exit Intent Popup Code Snippet in JavaScript And jQuery
One of the projects that I’m working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There’s additional development I’m working on so that I can widgetize this method for WordPress and have the exit intent section be an actual sidebar… but I did want to…
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Customer Data Platforms
How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we’re building a digital transformation consultancy that’s really taking off. Of course, in the middle of that, there’s been a pandemic that…
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Paid and Organic Search Marketing
What is SEO? Search Engine Optimization In 2024
One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…
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Content Marketing
How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament – their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different things: The site tried to infect Microsoft Windows users with malware. The site redirected all users to a site that…