This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Rewind: How to Automatically Backup Your Shopify or Shopify Plus Store
The last couple of weeks has been quite productive with a fashion industry client that we’re launching a direct-to-consumer site for. This is the second client we’ve assisted with Shopify, the first was a delivery service. We helped this client build and brand a company, developed their product and marketing strategy, built their Shopify Plus site, integrated it to their…
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…
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Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital…
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More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and…
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Prediction: Your Business Will Be an E-commerce Business
Have you seen our newly launched site? It’s quite incredible. We worked on the designs and development of our publication for over six months, and I can’t tell you how much time we spent. The issue was simply that we couldn’t develop fast enough or finish quickly enough. In my opinion, anyone building a theme from scratch today is doing…
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Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to…
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The Missing Ingredient in AI Success: Human Readiness
In the rush to deploy the latest AI algorithms and machine learning models, organizations often focus on technical prowess and infrastructure. They invest in fancy data centers, cutting-edge hardware, and intensive technical training. But here’s a shocker: all that fancy tech is nothing if your people aren’t prepared for the emotional and cognitive leap that AI demands. Technical skills are…
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If You’re in Sales or Marketing, Get Refresh Now!
It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I…
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Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…
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How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
