This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Who Looks at Banner Ads
I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs…
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Content Marketing
10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
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Email Marketing & Automation
How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an…
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Advertising Technology
Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
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Content Marketing
What Publication Editors Want From Guest Contributors in 2023
Consumers expect to be engaged and educated with steady streams of fresh content. In response to this need, publication editors are ensuring they serve up fresh content regularly. But just what are their collective content goals for this year? That’s what our exclusive report, The State of Contributed Content 2023, sought to answer. For this survey, we focused our efforts…
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Marketing Tools
Why Reliable Online Backup Hosting Is Essential to Protect Your Marketing Assets
Marketing assets are the lifeblood of any modern business, representing significant investments of time, creativity, and resources. These digital assets form the foundation of a company’s market presence and customer relationships, from meticulously crafted brand guidelines and custom illustrations to high-production video content and market research data. Add to this the essential email templates, social media content, campaign analytics, and…
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E-commerce and Retail
Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…
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Marketing Tools
DealFuel: Find Unmissable Tech Deals for Your Digital Projects
Navigating the world of digital tools can be overwhelming, especially when balancing budgets and deadlines. Whether you’re a web developer looking for plugins, a designer needing fresh graphic bundles, or a business owner searching for cost-effective marketing solutions, finding the right tools at the right price is a common challenge. DealFuel DealFuel is the ultimate hub for curated tech deals…
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Marketing Tools
Brightpod: The Ultimate Solution for Marketing Workflow Efficiency
Marketing teams face the daunting challenge of managing multiple projects simultaneously, tracking progress, and ensuring timely delivery. The complexity of coordinating tasks, maintaining clear communication, and meeting tight deadlines can overwhelm even the most organized teams. Finding a solution that can streamline these processes, enhance collaboration, and boost productivity is critical for success in today’s competitive environment. Overview of Brightpod…
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Content Marketing
Blueprint for the Testable Landing Page
One of the most popular infographics that we’ve seen was released by our technology sponsors,Formstack , called Landing Page Best Practices.Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The…
