This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a viable solution. Subscription-based design accelerates campaign execution, ensures brand consistency, and keeps costs predictable in a marketplace where speed and…
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Why Responsive Web Design? Here are 8 Reasons
We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and digital connectivity. What once took decades to shift now happens in a matter of years—or even months. Marketing and sales technology, fueled by AI and automation, follow the same pattern:…
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Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…
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Who Looks at Banner Ads
I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs…
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Big Brands have a Problem, Pear Has a Solution
Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference…
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Set Expectations with an Acceptance Agreement
As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life. I’ve written before about how setting expectations with your customers drives customer satisfaction… there’s also a way that you can help drive your own satisfaction – build an acceptance agreement to set the tone with your third party relationships.…
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Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
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Reaching College Students?
It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has…
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Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
