This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…
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Artificial Intelligence
From Fractured to Functional: How Identity Resolution Powers Smarter AI
As the race to operationalize artificial intelligence (AI) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of global organizations do not feel “very ready” to implement natural language tools like large language models…
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Sales and Marketing Training
Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of “featuritis” – the tendency of products to accumulate more and more features to the detriment of user experience. Sierra’s post, which she graciously allowed me to draw from for this article, lays out some…
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Content Marketing
Corporate Blogging: The Rap Song
We love SeanieMic, a parody rapper that’s done a ton of fantastic cuts. His songs have made it viral all over the web, so we asked him to spit some rhymze about our book, Corporate Blogging for Dummies. Seanie nailed it! With nothing but an autographed copy of the book in his hand, we raised a beer and a few…
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Advertising Technology
Marpipe: Arming Marketers With The Intelligence They Need To Test And Find Winning Ad Creative
For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining practices — the result of new and necessary privacy regulations put in place by GDPR, CCPA, and Apple’s iOS14 — have left marketing teams scrambling. As more and…
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Content Marketing
Recommendations for Business Cards?
My son and I are watching American Psycho. It’s a disturbing movie, but the business card scene is my favorite (Huey Lewis is a close second). I’ve had blog-based business cards for a while, but now that I’ve changed my domain name, I’d like to get something very unique. Any ideas? Nothing in bone, please.
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Content Marketing
ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…
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Content Marketing
How Digital Asset Management Impacts Content Management
In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring…
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Content Marketing
How to Keep Your Users Happy When Releasing a Major Update to Your Application
There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension is greatest when a product is changed in a dramatic way – so much that it could even be called…
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Social Media & Influencer Marketing
VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily
A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies when a business or consumer is deciding whether or not to make a purchase, so customer testimonials are critical in helping ease the buyer through…
