This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system (SMMS). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with your audience. Social Champ simplifies this process, empowering…
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More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and…
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SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can use apps. Every mobile phone allows text messaging. As businesses are returning to this incredible medium, many are disregarding the…
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Google+ for Business
Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing…
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Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
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The Leadership Dilemma: Cutting vs. Prolonging
A critical mistake in the past that I’ve made with my business was making difficult decisions early. One example was at a point of accelerated growth in my agency when I hired talent for a few large contracts that I acquired. Soon after, I had a few key clients announce their departure. Always the optimist (as most entrepreneurs are), I…
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Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Networks (VPNs) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital campaigns across different locations. A VPN is an essential tool that encrypts your internet connection, masks your IP address, and protects your data from…
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The Hidden Lessons of Google and Facebook
A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally,…
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How to Make a Video Marketing Content Calendar
This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site and their competitors’ sites, one gap in their strategy was video marketing. More than half of all video views come from…
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Google Search Console Goofed And Sent False Alerts on WordPress
Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out…
