This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…
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Sales and Marketing Training
The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit. Simultaneously, they must work within the…
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Advertising Technology
Does Apple’s Marketing Suck?
Who’s marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 I hope this sparks a huge debate. Apple is regarded as one of the best marketing teams in Technology today, but I’m…
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Content Marketing
Prepping Your Photos For The Web: Tips and Techniques
If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand, sharp and vivid photography will…
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Content Marketing
Clarity Attacks Buzzwordsmithiness On Contact
A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive…
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Social Media & Influencer Marketing
Add a Tweetwall to Your Next Event With Hootfeed
Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite’s Hootfeed. The HootFeed is an easy-to-customize tool, which animates the Twitter activity you care about live; encouraging your guests to interact with the event’s feed. By…
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Social Media & Influencer Marketing
Adphorus: Facebook Ad and Social CRM Platform
Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…
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E-commerce and Retail
SmartPhones and Coupons Work
One thing that we’ve always noticed that has worked when it came to mobile was the convenience of sending a discount to the phone. Whether it was a text message sent by a restaurant or an app displaying a discount, mobile is the perfect medium for coupon redemption. Why? It’s the only technology that’s carried by the consumer when they’re…
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Advertising Technology
How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS, without distinguishing between new and existing users. As such, crucial data on the true success of a campaign becomes unaccounted for,…
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Customer Data Platforms
Hiver: Boost Team Productivity by 90% With AI-Powered Support
Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works right where support happens most: the inbox. Hiver Hiver is an AI-first customer service platform that transforms your existing Gmail…
