This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Recruit’em: Find Business Connections on Google
If you're looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name , or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like...
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Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to...
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What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server ( VPS ) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable...
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Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these become critical points where the ball gets dropped. Thirty-two...
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Integrate Shopify Seamlessly With Your WordPress Site
We've been setting up quite a few WooCommerce sites for clients... and it hasn't been easy. The WooCommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions... and more configuring. Lots and lots of configuring. If you've never seen Shopify , we shared a...
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Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse...
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Why I Give Companies—and People—the Benefit of the Doubt
Throughout the history of Martech Zone, one principle has guided my work more consistently than any other: give people and companies the benefit of the doubt. That outlook shapes not only how I write about marketing platforms but also how I approach professional relationships. My intention has never been to persuade or dissuade readers from...
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A Thank-You to Jim Irsay: The Marketing Visionary Who Transformed the Indianapolis Colts
Jim Irsay’s legacy in the NFL is often discussed in terms of bold decisions, dramatic moments, and the complicated personality that made him one of the league’s most fascinating figures. But one of the least appreciated—and most transformative—aspects of his leadership was his instinct for marketing. While he was not a consummate marketer in the...
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Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses , emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must...
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Haptic Feedback: The Evolution of Touchscreens
If you've not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it's way onto touchscreens. Last year, Immersion demo'd a touchscreen at CES that provided haptic...