This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Adphorus: Facebook Ad and Social CRM Platform
Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…
-
Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with large companies, there seems to some question by the IT and development teams as to the plausibility of open source…
-
Ghost Blogging: The Antithesis of Everything Social? Really?
Wow, this is quite a statement from Avinash on ghost blogging: If you don't have time to blog then don't. Ghost blogging is inauthentic & the antithesis of everything social. #dontbeafake cc @mitchjoel— Avinash Kaushik (@avinash) August 16, 2010 It’s always interesting when someone with as much authority as Mitch or Avinash throws out a rule like this. Not only…
-
Newspapers Continue to Needlessly Kill Themselves
Through Ruth’s blog, I just got done reading a New York Times piece on the Tribune planning to cut 500 pages from 12 of their largest newspapers each week. Newspapers = Toilet Paper I can’t even tell you how insanely upset this makes me… and, as consumers, you should be extremely upset as well. It appears that the Newspaper Industry,…
-
You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
-
Pictogrammers: The Ultimate Resource for Open-Source Iconography
Icons are the visual shorthand of our digital world. Whether you’re crafting a website, designing a presentation, or building a mobile app, iconography plays a pivotal role in communicating ideas quickly and effectively. A well-designed icon can transcend language barriers, enhance usability, and make complex information digestible in seconds. As our digital interactions evolve, the demand for accessible, high-quality icons…
-
How to Keep Your Users Happy When Releasing a Major Update to Your Application
There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension is greatest when a product is changed in a dramatic way – so much that it could even be called…
-
Why Your “Collaborative Culture” Is Killing Productivity — And How to Fix It
Collaboration is one of today’s most misunderstood workplace concepts. Many businesses claim to have a collaborative culture, but few create the conditions where it truly thrives. Too often, collaboration is mistaken for endless meetings, consensus-driven decisions, or simply asking for feedback. In reality, a collaborative work environment is about something deeper: a shared commitment to solving problems, improving outcomes, and…
-
What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
-
I’m Leaving A Great Job and Heading To A Content Management SaaS Platform, Compendium
The last year I spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and is hugely successful! We won the Techpoint Mira award. We completed the development of 4 POS integrations – Micros, POSitouch, Comtrex, and Aloha. We redeveloped the user interface to maximize conversions for our clients. We added redundancy…
