This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Small Business Marketing Cycle Toolbox
Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular…
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What is Mobile Marketing Automation?
Mobile Marketing Automation (MMA) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers based on behavior, timing, and preferences, MMA not only increases engagement but also boosts conversion rates. Marketers often face significant challenges with…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
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Listen to What Matters on Twitter with Narratif
Narratif has just launched its tool based on latent search technologies to sift through the tidal wave of Twitter conversations and provide meaningful trending data. Rather than providing dry, quantitative data about sentiment, number of retweets, etc., Narratif povides results formatted and condensed as ranked conversations (or stories) with influencers. The interface is simple, fast and nicely laid out. It…
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Who Looks at Banner Ads
I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs…
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Product, Choice, and Emotion: Putting Emotional Marketing to Work
We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home in How Emotional Marketing Can Save the World. While the book was written with nonprofits in mind, the lessons apply…
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Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…
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Time to Rap About Your Business (Don’t Miss Mine)
It started with a Tweet… Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn’t stop laughing at how well this rap was written and I was researched by someone I had never met. That someone was Dan Stokes. Dan started Rappitt.com and being…
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Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on…
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SwifDoo PDF: Unlock the Power of Smart, Simple PDF Editing and Management
Whether you’re editing a contract, translating a manual, or merging multiple documents into a single file, dealing with PDFs can often feel like a chore. Most tools are either too basic to be useful or too complex to justify the learning curve. For professionals and everyday users alike, the need for a flexible, lightweight, and intelligent PDF tool is more…
