This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Paid and Organic Search Marketing
Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. While recent data less precisely document its current global reach, Ask.com remains a notable player…
-
Content Marketing
The Internet Runs Better without Flash
Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy that transformed the entire infrastructure…
-
Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
-
Analytics & Testing
40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…
-
Marketing Infographics
Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship.…
-
Content Marketing
The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
-
Sales Enablement, Automation, and Performance
PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed for outbound sales engagement, providing a targeted set of features and capabilities to help sales teams streamline their outreach process…
-
Yahoo! What the heck is a 52451930?
Today I received a beautiful email from Yahoo! requesting my feedback from a case that I recently submitted with them. I don’t remember submitting a case with them… though I have been working with the fine team at Del.icio.us recently. The email itself is designed well, as is the landing page with the survey to fill out. Here’s the problem……
-
Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
-
Marketing Infographics
Rock Social Media in 30 Minutes a Day
We’ve got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We’re a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we…
