This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI
Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs, or keeping up with lead nurturing across multiple channels. Centripe Centripe is a unified, AI-powered growth platform built specifically for scaling agencies and businesses. It…
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ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built to solve that problem — wherever you write. ParagraphAI ParagraphAI is an AI-powered writing assistant that integrates directly into your…
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The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
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A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the list every month. I think it’s important to understand what’s happened to some of the companies we’ve grown to appreciate and how they may have been shut down, absorbed into…
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Xavier AI: Instantly Generate Consulting-Quality Marketing Presentations and Sales Decks
Growing a business demands strategic clarity, speed, and compelling communication. However, building pitch decks, campaign strategies, and executive presentations still consumes hours, especially for startups and small businesses without access to a whole marketing team. The opportunity cost is enormous. What if you could generate an entire consulting-style marketing presentation, tailored to your needs, in less than a minute? Xavier…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
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Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
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Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…
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SwifDoo PDF: Unlock the Power of Smart, Simple PDF Editing and Management
Whether you’re editing a contract, translating a manual, or merging multiple documents into a single file, dealing with PDFs can often feel like a chore. Most tools are either too basic to be useful or too complex to justify the learning curve. For professionals and everyday users alike, the need for a flexible, lightweight, and intelligent PDF tool is more…
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with the latest trends. Here are five trends that will shape 2026 and strategies highly successful B2B brands will take to…
