This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on Martech – finding you the most relevant information that…
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Content Marketing
Content 4.0 From Awesome to Many
I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many! From Ignition 2012: A major land grab is occurring for the…
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Mobile Marketing, Messaging, and Apps
Why Aren’t You Leveraging Mobile?
No, I don’t mean people driving billboards around town. I mean reaching consumers and clients via mobile phone. This is typically referred to as Mobile Marketing but I have seen a number of people calling it Mobile Advertising lately. There are a number of different forms of Mobile Marketing; SMS/Text Message marketing, mobile optimized web pages and mobile applications are…
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Content Marketing
Growth Hacking for Content Marketing
One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…
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Social Media & Influencer Marketing
What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you package. Wow! It contained a sweatshirt, some bumper stickers, some other stickers, a keychain, lip balm, and a pin!!! I…
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Content Marketing
Firefox winning the Browser War
Taking a look at recent market share for browsers provides some insight into who is winning and losing the wars. Firefox continues to build momentum, Safari is creeping upwards, and Internet Explorer is losing ground. I’d like to comment on the three with my ‘theories’ of what is occurring. Internet Explorer After destroying Netscape Navigator, IE really became the gold…
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Be Smart Enough to Find the Answers
Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to use it without a lot of work. The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with…
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Paid and Organic Search Marketing
Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure…
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Email Marketing & Automation
You Might Need an Email Marketing Expert If…
No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.
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Content Marketing
How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…
