This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Custom Product Pages: Personalizing App Store Advertising
In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and many compare apps directly with competitors. For marketers, this means that the default App Store listing—once considered a universal sales…
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This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not…
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Being Connected via Mobile – “Just-In-Time” Life Scenarios
Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for…
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Clarity Attacks Buzzwordsmithiness On Contact
A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive…
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Legal Templates: Should You or Your Business Use or Sign Non-Disclosure Agreements (NDAs)?
Non-Disclosure Agreements (NDAs) are a staple in the business world, protecting confidential information from unauthorized disclosure. Organizations use NDAs to safeguard proprietary data, trade secrets, and strategic plans when dealing with employees, contractors, or other businesses. While NDAs provide legal protection, their enforceability varies depending on jurisdiction, scope, and fairness. In marketing, NDAs protect proprietary strategies, campaign plans, customer data,…
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Can AI Truly Enhance Personalized Communication at Scale?
As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…
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Here are 33 LinkedIn Tips for you to Tweet!
There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…
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The Content Marketing Conundrum
Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work. As many of us would have expected their findings revealed that content budgets…
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I Have No Competition
1.webp” class=”s3-img alignright” border=”0″ align=”right” alt=”hands-up.jpg” />I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top speed. I believe fear paralyzes companies. I believe in co-opetition. I’m…
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Why Don’t You Know Who I Am?
It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting…
