This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season
As Black Friday and Cyber Monday ( BFCM ) quickly approach, retailers face soaring consumer expectations during two of the year's busiest shopping days. With this year's forecast, there’s an ever-growing need for real-time, personalized customer support. A record $240.8 billion in U.S. online holiday sales is forecasted this...
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How To Create Stylish Toggle Switches Without JavaScript: HTML & CSS Tutorial
Incorporating toggle switches into web forms has become prevalent, enhancing user experience ( UX ) by providing intuitive on-off controls. This article delves into the history of toggle switches and their integration into web forms and offers a comprehensive guide on implementing them using HTML and CSS . ...
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that's quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile phone useless in a movie theater. Leave it in the car, people! Seriously! 1.webp" alt=...
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Brightpod: The Ultimate Solution for Marketing Workflow Efficiency
Marketing teams face the daunting challenge of managing multiple projects simultaneously, tracking progress, and ensuring timely delivery. The complexity of coordinating tasks, maintaining clear communication, and meeting tight deadlines can overwhelm even the most organized teams. Finding a solution that can streamline these processes, enhance collaboration, and boost productivity is critical for success in...
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media . I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a bit on the controversial. The genuine premise is that businesses continue to look...
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Top Healthcare Analytics Companies Transforming Data into Insight
In an era where healthcare organizations must do more with less, analytics has become a strategic enabler of clinical quality, operational efficiency, cost control, and patient engagement. Amid fragmented data ecosystems, shifting payment models, and rising regulatory demands, many health systems and payers are turning to specialized consulting and platform providers to unlock value from...
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How to Improve Your Failing Content Marketing Strategy
We asked the question recently - and provided some definition around - whether or not your content marketing strategy was about productivity, presence, or building authority . The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn't the definition of insanity doing the same thing...
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies , I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast...
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Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share...
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The Software Industry at 25: Smarter, Faster, and More Fragile Than Ever
Yesterday’s AWS outage, which slowed or stopped nearly a third of the internet for hours, was a reminder of a truth we don’t like to admit: the modern software industry isn’t built on resilience. It’s built on trust... trust that a handful of cloud providers will stay online, that our integrations will...