This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Fake the Numbers: Lessons from Twitter and Facebook
I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On the Facebook advertising page, it states, “Reach over 350,000,000 active Facebook users.” Really? If I sign up for an ad, that ad…
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Email Marketing & Automation
Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…
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Analytics & Testing
Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond… and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It’s possible with Cogito Dialog. Cogito Dialog improves customer service agent performance by presenting them with…
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Analytics & Testing
How Call to Action (CTA) Buttons Improve Website Conversions
A call to action (CTA) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The effectiveness of a CTA depends not only on the wording but also on its layout, colors, and the emotions it evokes. Why User Experience (UX) Matters for CTA Effectiveness The…
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Marketing Infographics
Why Your “Collaborative Culture” Is Killing Productivity — And How to Fix It
Collaboration is one of today’s most misunderstood workplace concepts. Many businesses claim to have a collaborative culture, but few create the conditions where it truly thrives. Too often, collaboration is mistaken for endless meetings, consensus-driven decisions, or simply asking for feedback. In reality, a collaborative work environment is about something deeper: a shared commitment to solving problems, improving outcomes, and…
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Analytics & Testing
Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…
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Marketing Infographics
Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
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E-commerce and Retail
Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…
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Artificial Intelligence
AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
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Sales and Marketing Training
Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…
