This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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SearchAPI: Unlock Powerful SERP Data via API to Drive Your Organic and Paid Search Strategies
Every successful digital strategy starts with data. Whether you optimize SEO, run a pay-per-click (PPC) campaign, or build a content marketing plan, search data helps uncover opportunities, trends, and user intent. However, manually gathering comprehensive, real-time search data is time-consuming and often limited by search engine restrictions. This is where SearchAPI steps in, providing businesses with direct access to valuable…
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10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…
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Does Apple’s Marketing Suck?
Who’s marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 I hope this sparks a huge debate. Apple is regarded as one of the best marketing teams in Technology today, but I’m…
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How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS, without distinguishing between new and existing users. As such, crucial data on the true success of a campaign becomes unaccounted for,…
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How to Get PR
If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post – PR Advice From A Former VentureBeat Writer – from Conrad Egusa on Scott Monty’s fantastic blog. Special thanks to Marty Thompson for the find!…
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Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…
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Why Isn’t Your Sales Rep on Social?
At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After…
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COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on our world, from rising business bankruptcies and unemployment to food production and logistics. If nothing else, this pandemic has shown…
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Talkroute: Why Remote Teams and Sales Pros Rely on This Virtual Phone System
For small business owners, managing communication across locations and teams has always been a juggling act, especially with remote work becoming the norm. Many businesses still rely on outdated desk phones or personal mobile numbers, creating confusion, missed opportunities, and a lack of professionalism when it matters most. Talkroute This is where Talkroute steps in. It’s a virtual phone system…
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ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…
