This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…
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Paid and Organic Search Marketing
Marketing Spending Continues To Shift To Search
The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…
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Artificial Intelligence
How Marketers Can Overcome AI Overwhelm
The AI boom is in full swing, but many marketers are still wondering whether AI is capable of truly delivering on its promises. According to a recent survey of marketing leaders: Companies are only using generative AI 7% of the time for marketing activities. Similarly, 10% have begun using Large Language Models (LLMs) in their marketing work, while another 20%…
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Mobile Marketing, Messaging, and Apps
AppMySite: Build A Stunning Mobile App From Your Site Without Writing a Single Line of Code
Creating a mobile app used to mean hiring developers, managing long timelines, and spending tens of thousands of dollars—often to get a minimal product out the door. For most businesses, that complexity puts app development out of reach. However, the demand for mobile-first experiences continues to surge, making it essential for companies to meet customers where they are—on their mobile…
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Content Marketing
Is Your Content Strategy Production, Presence or Authority?
One of the analogies I often tell people about our agency is that we’re not a Marketing Jiffy Lube. Our job isn’t to get you in and out quickly, throw a sticker on your windshield and see you next month. We’re more of the pit crew frantically getting the car ready for the race. There are plenty of Jiffy Lubes…
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Is Domain Parking Worthwhile?
No… or maybe not. Not for me, anyways. What is Domain Parking? It’s when you have a great idea for a domain name, you check to see if it’s purchased. It’s not… so you buy it. Instead of utilizing the domain for a website, you ‘park’ it. Domain parking is a means of additional income and some of the largest…
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Analytics & Testing
Stipple: Intelligent and Interactive Images
What if you could post images to your website or blog, make them interactive, and have the usage and tagging travel with them as they are copied from your site and saved to another? You can do this now with Stipple. Stipple also enables usage information via their analytics package. Mouseover the image below to see Stipple in action! You…
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Sales and Marketing Training
Consultants, Contractors, and Employees: Where Are We Heading?
Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It’s a delicate situation – sometimes employees feel like they are being betrayed that you’re going external. Quite honestly, there’s a learning curve and additional expense to going external. There are advantages, though. Source: Despair, Inc. Humor aside, consultants and contractors…
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Corporate Sponsorship
If I could sell patches on my suit, I think I could start a bidding war between Papa John’s, Donato’s and Dominoe’s:
