Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Email Marketing & Automationsubscriber list

    How Purging Our Subscriber List Increased our CTR by 183.5%

    We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…

  • Sales and Marketing TrainingConsultants, Contractors, vs Employees

    Consultants, Contractors, and Employees: Where Are We Heading?

    Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It’s a delicate situation – sometimes employees feel like they are being betrayed that you’re going external. Quite honestly, there’s a learning curve and additional expense to going external. There are advantages, though. Source: Despair, Inc. Humor aside, consultants and contractors…

  • Content Marketingsitecore print studio

    Sitecore Brings Content Management to Printed Brochures

    The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this…

  • Paid and Organic Search MarketingMarketing Budgets for SEO and PPC

    Marketing Spending Continues To Shift To Search

    The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…

  • Marketing ToolsAI Coding IDEs

    The Top Integrated Development Environments (IDEs) with Generative AI Code Writing

    Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced to automate routine tasks, guide…

  • Corporate Sponsorship

    If I could sell patches on my suit, I think I could start a bidding war between Papa John’s, Donato’s and Dominoe’s:

  • Social Media & Influencer MarketingInfluencer Marketing and Internet Famous

    Influencer Marketing: Beware of the Internet Famous

    A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…

  • Social Media & Influencer Marketing
    social web

    The Dangerous Lure of Avoiding the Social Web

    I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I agree, for instance, that social media gurus often try to push businesses into leveraging the media without fully understanding the culture or resources at the company they’re…

  • E-commerce and Retail

    Rant: The US Government Will Destroy Internet Commerce

    The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…

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