This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Buzz, Viral or Word of Mouth Marketing: What’s the difference?
Dave Balter, the founder of BzzAgent , defines the differences in Buzz, Viral, and Word of Mouth Marketing. Here are excerpts with Dave's great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing ( WOMM ) is the most powerful medium on...
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50+ Questions You Should Ask About A Vendor’s API Before Selecting A Platform
A good friend and mentor wrote to me with a question, and I'd like to use my responses for this post. His questions focused more on one industry (Email), so I've generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API...
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How Social Networks Influence Our Lives
Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and their use of social media daily: Number of...
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How To Validate An Email Address With Regular Expressions (Regex). Sample HTML5, PHP, C#, Python, and Java Code.
Virtually every programming language supports regular expressions nowadays. While some developers don't like them, they truly are a best practice as they typically perform functions like validation extremely fast with fewer server resources. Email addresses are a perfect example... where they can be easily checked to ensure they're properly formatted. ...
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A Comprehensive Guide To Using LinkedIn Sales Navigator
LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today rely on LinkedIn to hire people across the globe, regardless of how big or small. With over 720 million users...
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Here Are Over 80 Software Review, Advice, Comparison, And Discovery Sites To Promote Your Startup or Product in 2024
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they haven't heard of yet or that may even be beta. Aside from the alerts I have set up, there are some great resources for finding tools. I was recently...
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We're always on the lookout for great tools and with a $5 billion industry, search engine optimization ( SEO ) is one market that has a ton of tools to help you. Whether you're researching your competitors' backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is...
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The New Playing Field: How Social Media Reshaped Sports Marketing Forever
The roar of the crowd, the thrill of the game, the anticipation of the next play - these hallmarks of sports fandom are increasingly experienced not in stadiums or on television screens, but through the glow of smartphones and tablets. As social media platforms have evolved into powerful content delivery systems, they've triggered a...
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you've invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site... they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers...
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Recording for iMovie with a Web Camera and Different Microphone
This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it's not one of the...
