Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Influencer Marketing: History, Evolution, and Future

    Influencer Marketing: History, Evolution, and the Future

    Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…

  • Mobile App, Mobile Web App, versus Progressive Web App (PWA)

    Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)

    When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these considerations, including the pros and cons of each…

  • How to overwrite a shortcode from a WordPress theme

    WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin

    Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…

  • How Small Businesses Are Using and Benefitting from Social Media

    How Small Businesses Are Using And Benefitting From Social Media

    Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…

  • What is a Robots.txt File? How to Test and Resubmit

    What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO

    We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization (SEO). This simple yet powerful tool helps webmasters control how search…

  • Coggle: Online Mind-Mapping Platform

    Coggle: Unleashing Creative and Organizational Potential With Mind Mapping

    Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts and their relationships to each other and to a central idea. At its core, mind mapping is about harnessing creativity,…

  • Redirect YYYY/MM/DD Regex WordPress Rank Math SEO

    WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO

    Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. YYYY/MM/DD Permalink Structure If your site…

  • How to host WordPress on Amazon Web Services (AWS)

    How To Host WordPress With Amazon Web Services (AWS)

    Hosting a WordPress site on Amazon Web Services (AWS) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here’s an overview of the steps (click to jump to the instructions below): Create an Amazon Web Services Account Set up an EC2 instance Connect to your EC2 Instance Install and Configure the LAMP…

  • CX vs UX: Customer Experience vs User Experience

    CX vs. UX: Understanding the Difference That Drives Your Digital Growth

    Customer Experience (CX) and User Experience (UX) often appear intertwined because both focus on understanding and optimizing how people interact with products, services, and brands. From a sales and marketing perspective, enhancing both CX and UX builds trust and can significantly impact conversion rates, brand loyalty, and long-term profitability. Yet, essential distinctions shape how a business should improve its digital…

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