This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why... first is that I have a terrible memory and often research my own website for information. Second is to help others who may also...
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The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation ( leadgen ) and appointment scheduling has advantages...
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WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there's an excellent opportunity to enhance your visitors' experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types - and mp3 files are one of those that are easy to do...
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Virbela: Elevate Remote Work, Learning, and Events in a 3D Virtual World
As remote work, online education, and virtual events continue to reshape our world, organizations seek platforms replicating the connection and community of in-person interactions. Traditional video and chat platforms often fall short, lacking the immersive qualities that inspire creativity, collaboration, and a true sense of presence. This is where Virbela comes in—a...
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How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence ( AI ). Artificial intelligence has been excelling, from Amazon's operational efficiencies to GE's ability...
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies...
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn't advise any student or professional to go the route of solely becoming proficient in social media. Social media is but one channel of...
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What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO
We've written a comprehensive article on how search engines find, crawl, and index your websites . A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization ...
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How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving...
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What’s the Cost of Acquiring Versus Retaining a Customer?
There's some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a resource to go with it. I'm not doubting that keeping...