This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…
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Mobile Marketing, Messaging, and Apps
Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)
When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these considerations, including the pros and cons of each…
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Marketing Infographics
How Do Colors Impact The Perception of Your Brand?
Color is always a fascinating topic, and the infographics we’ve shared have been the most popular on Martech Zone. Color preferences by gender, logo colors, complementary colors, and whether or not colors impact sales have all been infographics we’ve run. This infographic provides a different perspective… what colors say about your brand. The most prominent brands in the world are…
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Email Marketing & Automation
Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…
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Marketing Tools
Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
Froala WYSIWYG Rich Text Editor
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Marketing Tools
Coggle: Unleashing Creative and Organizational Potential With Mind Mapping
Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts and their relationships to each other and to a central idea. At its core, mind mapping is about harnessing creativity,…
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Content Marketing
Storytelling: Seven Steps to the Perfect Story
Crafting compelling stories is an invaluable tool in sales and marketing. Stories uniquely captivate an audience, evoke emotions, and convey complex information in a relatable and memorable way. In sales, stories can transform a product or service from a commodity into a solution that addresses a customer’s needs and desires. In marketing, stories create connections, building brand loyalty and driving…
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E-commerce and Retail
The Latest Technology Trends in Retail
Retail is an essential part of everyone’s lives. It’s a global machine developed to deliver and serve customers across nations. People equally enjoy shopping in brick-and-mortar and online stores. Therefore, it comes as no surprise that the global retail industry is expected to reach $29.8 trillion in 2023. But, it can’t do it on its own. There are many reasons…
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Content Marketing
hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…
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Content Marketing
About Us Best Practices: How to Turn Visitors into Loyal Customers
An About Us page is one of the most crucial elements of any brand’s website or e-commerce presence. While often overlooked or hastily composed, this page is the digital handshake between a company and its prospective buyers. Customers don’t simply want to purchase a product or service; they want to understand who they’re dealing with, why that brand exists, and…
