This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Page View will not Die
I respect Steve Rubel, but I’m not in agreement with his current post stating the imminent demise of the page view by 2010. Steven states: These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page – like Gmail or the Google Reader. This eliminates the…
-
How Digital Asset Management Impacts Content Management
In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring…
-
Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with large companies, there seems to some question by the IT and development teams as to the plausibility of open source…
-
Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
-
Power Your Online Marketing with CDNify
We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent…
-
Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…