This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product…
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Email Marketing & Automation
Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
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Marketing Infographics
What is Mobile Marketing Automation?
Mobile Marketing Automation (MMA) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers based on behavior, timing, and preferences, MMA not only increases engagement but also boosts conversion rates. Marketers often face significant challenges with…
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Email Marketing & Automation
When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives – using a SPAM service that requires each person get authorized to email me, but I like being accessible. Now…
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Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
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Analytics & Testing
The Page View will not Die
I respect Steve Rubel, but I’m not in agreement with his current post stating the imminent demise of the page view by 2010. Steven states: These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page – like Gmail or the Google Reader. This eliminates the…
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Analytics & Testing
Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it right. A single negative experience is enough for 17% of consumers to walk away from you for good.…
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Content Marketing
FlyWP: Take Control of Your WordPress Hosting Future (We Did!)
If you’ve ever felt stuck with your current managed WordPress host… frustrated by surprise overage bills, slow performance, or being locked into outdated infrastructure—you’re not alone. For many site owners, especially those running multiple or high-traffic properties like Martech Zone, traditional WordPress hosting feels like flying coach with no window seat: cramped, blind to what’s going on, and at the…
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Email Marketing & Automation
Like Apples and Cheese, Email and Social Media Marketing
I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good…
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Content Marketing
MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies… meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other times, meetings produce a ton…
