Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • HTTP Response Status Codes

    What are HTTP Response Codes? Here’s a List With An Explanation of Each

    HTTP response codes, also known as HTTP status codes or header response codes, are a set of three-digit numeric codes returned by a web server in response to an HTTP request made by a client (usually a web browser or another application). Table of ContentsWhy HTTP Status Codes Are ImportantHTTP Response Code Classifications1xx HTTP Informational Response Codes2xx HTTP Successful Response…

  • Storytelling: Steps for crafting a great story.

    Storytelling: Seven Steps to the Perfect Story

    Crafting compelling stories is an invaluable tool in sales and marketing. Stories uniquely captivate an audience, evoke emotions, and convey complex information in a relatable and memorable way. In sales, stories can transform a product or service from a commodity into a solution that addresses a customer’s needs and desires. In marketing, stories create connections, building brand loyalty and driving…

  • Smartling: Translation, Collaboration, Process Automation

    Smartling: Translation Services, Collaboration, and Process Automation Software

    If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully managing each distribution channel for source content, and it is cost-prohibitive for teams to address each supported language. Enter Smartling, a…

  • What is Ad Fraud? How To Prevent Ad Fraud

    Understanding and Combating Ad Fraud: A Comprehensive Guide

    Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…

  • hCaptcha - Alternative To Google ReCAPTCHA CAPTCHA

    hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA

    If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…

  • What is Canonicalization? Why are Canonical URLs important to SEO?

    Canonical URLs: A Strategic SEO Essential to Strengthen Marketing and Drive Sales

    Canonical URLs are the authoritative source for online content, guiding search engines and visitors to the single, preferred webpage version. In sales and marketing, a solid canonical URL strategy ensures that your core product pages, landing pages, and content assets are attributed the right ranking power, resulting in stronger visibility and more effective promotion of your brand offerings. Table of…

  • Act-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…

  • How to Drive More Leads and Conversions from Social Media

    How To Drive More Traffic And Conversions From Social Media

    Social media is a great way to generate traffic and brand awareness, but it is not easy to convert visitors into leads or generate instant conversions. Social media platforms are tough for marketing inherently because people use them to get entertained and distracted from work. They may not be too willing to think about their business, even if they are…

  • Froala WYSIWYG Rich Text HTML Editor

    Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor

    Froala WYSIWYG Rich Text Editor

  • What is Content Marketing?

    What is Content Marketing? The Strategies Driving Results in 2025

    Even though we’ve been writing about content marketing for over a decade, I think it’s essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing itself has become the norm in the digital age… I…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership