This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga...
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Developer Vocabulary: 100+ Programming Words, Terms, or Phrases Used By Coders
Working with some exceptional programmers, I often meet with architects, leads, and developers who (I think) love to throw some big words or phrases out there to try and scare the heck out of Product Managers or their clients. It's one of those things that programmers like to do. Complex terms do often describe...
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How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving...
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The Foundations Of An Effective Local Marketing Strategy
We're working with a SaaS provider that builds auto dealer websites . As they're speaking to prospective dealerships, we have been analyzing their prospects' online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment ( ROI...
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WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content...
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WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions ( CTA ) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output...
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3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated...
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Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic...
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The History of Email and Email Design
[yearssince startdate="10/29/1971"] years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government's precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated...
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90...
