This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
The Latest Technology Trends in Retail
Retail is an essential part of everyone’s lives. It’s a global machine developed to deliver and serve customers across nations. People equally enjoy shopping in brick-and-mortar and online stores. Therefore, it comes as no surprise that the global retail industry is expected to reach $29.8 trillion in 2023. But, it can’t do it on its own. There are many reasons…
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Content Marketing
hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…
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Content Marketing
About Us Best Practices: How to Turn Visitors into Loyal Customers
An About Us page is one of the most crucial elements of any brand’s website or e-commerce presence. While often overlooked or hastily composed, this page is the digital handshake between a company and its prospective buyers. Customers don’t simply want to purchase a product or service; they want to understand who they’re dealing with, why that brand exists, and…
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Content Marketing
Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…
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Social Media & Influencer Marketing
Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…
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Analytics & Testing
CX vs. UX: Understanding the Difference That Drives Your Digital Growth
Customer Experience (CX) and User Experience (UX) often appear intertwined because both focus on understanding and optimizing how people interact with products, services, and brands. From a sales and marketing perspective, enhancing both CX and UX builds trust and can significantly impact conversion rates, brand loyalty, and long-term profitability. Yet, essential distinctions shape how a business should improve its digital…
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Content Marketing
What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using
If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…
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Content Marketing
Smartling: Translation Services, Collaboration, and Process Automation Software
If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully managing each distribution channel for source content, and it is cost-prohibitive for teams to address each supported language. Enter Smartling, a…
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Analytics & Testing
Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included. Providing a monitored email externally…
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Analytics & Testing
How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
