This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…
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Secure Sockets Layer: How SSL Works, Your Certificate Options, and Why Upgrading Matters
Cybersecurity is no longer just a concern for large enterprises—every website, from personal blogs to major eCommerce platforms, must prioritize security. Secure Sockets Layer (SSL) encryption is a fundamental technology that ensures data is transmitted securely between a user’s browser and a website’s server. Originally, SSL was only used by banks, payment processors, and businesses handling sensitive data. However, as…
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LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
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Perfect Data is Impossible
1.webp” alt=”Perfect Data is Impossible | Martech Zone” width=”200″ height=”132″ />Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved…
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Even the Pros Return to Training Camp
1.webp” class=”s3-img alignright” border=”0″ alt=”iStock_000000326433XSmall.jpg” align=”right”/>Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do…
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GMass: Capture Instant Feedback with One-Click Email Polls
Collecting feedback should be simple, but it rarely is. Traditional surveys demand extra clicks, new browser tabs, and sometimes even sign-ins—adding friction that kills response rates. Worse, embedding an HTML form directly inside an email doesn’t work across most clients. The result? You send a survey that no one answers. GMass GMass solves this with email polling, a feature designed…
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Delivra Launches New Website
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that…