Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • subscriber list

    How Purging Our Subscriber List Increased our CTR by 183.5%

    We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…

  • OptinMonster: Transform Your WordPress Website into a LeadGen Machine

    OptinMonster: Transform Your WordPress Website into a Lead-Generating Machine

    Your website often gives customers the first impression of your brand, but are you making the most of that traffic? Many businesses struggle with converting casual visitors into loyal subscribers or paying customers. You’ve invested time and resources in your WordPress website – now it’s time to make it work harder for you. OptinMonster OptinMonster is the ultimate lead generation…

  • What is SSL? Secure Sockets Layer: OV, EV, DV, Wildcard, Free and Paid Secure Sockets Layer Options

    Secure Sockets Layer: How SSL Works, Your Certificate Options, and Why Upgrading Matters

    Cybersecurity is no longer just a concern for large enterprises—every website, from personal blogs to major eCommerce platforms, must prioritize security. Secure Sockets Layer (SSL) encryption is a fundamental technology that ensures data is transmitted securely between a user’s browser and a website’s server. Originally, SSL was only used by banks, payment processors, and businesses handling sensitive data. However, as…

  • linkedin enhanced profile

    LinkedIn Gets Personal with its Storytelling

    Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…

  • Perfect Data is Impossible | Marketing Tech Blog

    Perfect Data is Impossible

    1.webp” alt=”Perfect Data is Impossible | Martech Zone” width=”200″ height=”132″ />Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved…

  • iStock 000000326433XSmall1

    Even the Pros Return to Training Camp

    1.webp” class=”s3-img alignright” border=”0″ alt=”iStock_000000326433XSmall.jpg” align=”right”/>Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do…

  • AI and Technology Enablement vs. Cultural Disablement

    Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver

    Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…

  • Zoho Apptics: Unified Product and Mobile App Analytics

    Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose

    Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…

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