This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Restoring a Malicious WordPress Site
A client called me this week complaining that their site was being blocked due to malicious code found on it. It was a WordPress site that was on a shared server. Rather than scour every file through every site on the server to identify the injection script, we were able to get the WordPress site back up and running fairly…
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Analytics & Testing
Build Your Google Analytics Infographic on Visually
We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into…
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Analytics & Testing
Your Marketing Platforms Are Not as Accurate As You Think
Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or…
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Artificial Intelligence
Vida: The AI Phone Agent Transforming Customer Interactions
Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…
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Sales and Marketing Training
10 Essential Tips to Prevent Brute Force Attack on VPS
VPS is an ideal choice for all types of businesses because it balances performance and cost. However, like any other server, it must be protected against Brute-Force attacks. A brute force attack involves repeated attempts to guess a user’s password and gain unauthorized access to their account. This attack can compromise server data and take complete control of the server.…
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Content Marketing
The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And SalesRule #1: Understand THEIR Problem You’re SolvingRule #2: Measure the Value of Fixing THEIR ProblemRule #3: Speak THEIR Language When businesses ignore…
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Analytics & Testing
Numbers Matter
I’ve heard well-respected social media folks say, “Don’t pay attention to the number of followers you have.” and “it doesn’t matter how many fans you have”. They’re wrong. If it didn’t matter, we wouldn’t be counting them. We count everything… and we judge everyone by the numbers we see. Let me explain. Currently, there’s a backlash over Klout and the…
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Content Marketing
Content is Temporary, Trust and Integrity are Lasting
The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s…
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Analytics & Testing
Product Consumption Intelligence is the Future of Behavioral Insights
Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics. Strolling…
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Artificial Intelligence
Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system (SMMS). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with your audience. Social Champ simplifies this process, empowering…
