This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system (SMMS). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with your audience. Social Champ simplifies this process, empowering…
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Sales Enablement, Automation, and Performance
WebinarJam: The Ultimate Live or Recorded Webinar Platform
Traditional marketing tactics like cold emails and static content struggle to capture interest. Webinars offer a dynamic alternative, allowing businesses to engage potential customers in real-time, answer objections on the spot, and build trust through direct interaction. They are particularly effective for high-ticket sales, product demonstrations, and expert-led discussions, where buyers need deeper insights before making a decision. Unlike blog…
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Artificial Intelligence
Vida: The AI Phone Agent Transforming Customer Interactions
Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…
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Mobile Marketing, Messaging, and Apps
Page Speed and Your Visitors
One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over…
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Marketing Infographics
The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…
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Marketing Books
Share Your Favorite Marketing Books via Audible
It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen…
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Artificial Intelligence
How to Integrate WhatsApp Business API into Business Processes
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide, WhatsApp has become an integral part of everyday life, and its business version opens up new opportunities to engage with your audience. In this article, we’ll explore the key aspects…
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Content Marketing
Google Docs Explained
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and…
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Analytics & Testing
How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…
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Content Marketing
Ideas for Turning Content into Conversions
If you’ve not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events throughout the country as well and always provide great content. This infographic is no…
