Mobile Marketing, Messaging, and Apps

Page Speed and Your Visitors

One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over it – especially if there’s a lot of traffic.

Some companies don’t take load times seriously, but it has a huge impact on your site’s ability to engage and convert customers. Case in point, Kissmetrics put together this infographic that showcase the losses.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

loading time lrg

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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