Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Sales Enablement, Automation, and PerformanceWebinarJam: All-In-One Live or Recorded Webinar Platform

    WebinarJam: The Ultimate Live or Recorded Webinar Platform

    Traditional marketing tactics like cold emails and static content struggle to capture interest. Webinars offer a dynamic alternative, allowing businesses to engage potential customers in real-time, answer objections on the spot, and build trust through direct interaction. They are particularly effective for high-ticket sales, product demonstrations, and expert-led discussions, where buyers need deeper insights before making a decision. Unlike blog…

  • Artificial IntelligenceVida: AI Phone Agent

    Vida: The AI Phone Agent Transforming Customer Interactions

    Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…

  • Mobile Marketing, Messaging, and Appspage load versus abandonment

    Page Speed and Your Visitors

    One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over…

  • Analytics & Testingklout score

    Numbers Matter

    I’ve heard well-respected social media folks say, “Don’t pay attention to the number of followers you have.” and “it doesn’t matter how many fans you have”. They’re wrong. If it didn’t matter, we wouldn’t be counting them. We count everything… and we judge everyone by the numbers we see. Let me explain. Currently, there’s a backlash over Klout and the…

  • Content MarketingZendesk SelfServicePreviewMed

    Improvements in Intelligent Self-Service

    If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…

  • Content MarketingDepositphotos 13876076 s

    Content is Temporary, Trust and Integrity are Lasting

    The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s…

  • Marketing Infographicsmarketing automation growth 2015

    The Current State of B2B Marketing Automation

    Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…

  • Marketing Books
    audible

    Share Your Favorite Marketing Books via Audible

    It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen…

  • Analytics & TestingQualsights Product Consumption Intelligence for Behavioral Insights

    Product Consumption Intelligence is the Future of Behavioral Insights

    Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics.  Strolling…

  • Artificial IntelligenceHow to Integrate Whatsapp Business API into Business Processes

    How to Integrate WhatsApp Business API into Business Processes

    The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide, WhatsApp has become an integral part of everyday life, and its business version opens up new opportunities to engage with your audience. In this article, we’ll explore the key aspects…

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