This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Artificial Intelligence
Vida: The AI Phone Agent Transforming Customer Interactions
Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…
-
Content Marketing
Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
-
Content Marketing
Content is Temporary, Trust and Integrity are Lasting
The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s…
-
Marketing Infographics
The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…