This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI-fueled personalization engines and advanced analytics platforms, the modern martech stack is a marvel of ingenuity.…
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Content 4.0 From Awesome to Many
I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many! From Ignition 2012: A major land grab is occurring for the…
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Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
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PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed for outbound sales engagement, providing a targeted set of features and capabilities to help sales teams streamline their outreach process…
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Canva: Affordable, Versatile, Collaborative Resume Templates and CV Builder You’ll Actually Enjoy Using
In a season of professional transition, my wife and I both found ourselves in the unenviable position of searching for new roles. While we know that most opportunities stem from word-of-mouth and solid networking, there’s always that moment when someone says, “Send me your resume (or CV)! That moment is why having a polished, professionally designed resume matters—especially when you’re…
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How Is AI Redefining Content in the Attention Economy?
While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted — checking work messengers and swiping away endless push notifications. These days, it is nearly impossible to focus one’s mind on any activity without getting bombarded by countless notifications every minute.…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
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Like Apples and Cheese, Email and Social Media Marketing
I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good…
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A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product…
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Interspire Inspiring Sophisticated Email Marketing
This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…
