This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Building Authority for Search
I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…
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Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor at play. Personalization and timing can rival segmentation in driving open rates. Let’s dive deeper. Table of ContentsKey Findings and…
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Canva: Affordable, Versatile, Collaborative Resume Templates and CV Builder You’ll Actually Enjoy Using
In a season of professional transition, my wife and I both found ourselves in the unenviable position of searching for new roles. While we know that most opportunities stem from word-of-mouth and solid networking, there’s always that moment when someone says, “Send me your resume (or CV)! That moment is why having a polished, professionally designed resume matters—especially when you’re…
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Add a Tweetwall to Your Next Event With Hootfeed
Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite’s Hootfeed. The HootFeed is an easy-to-customize tool, which animates the Twitter activity you care about live; encouraging your guests to interact with the event’s feed. By…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John…
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The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
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FlockTag: Universal Loyalty System and Intelligent Deals
This afternoon I went for a visit down to my favorite coffee shop, the Circle City Coffee Shop, and FlockTag had setup shop there! What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader…
