Trust and authority… they're the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they're going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online.
Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This infographic from Demand Metric provides a framework for doing just that.
To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following A Guide to Marketing Genius: Content Marketing infographic: