Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Web Traffic

    How bad DO sites overstate their number of visitors?

    ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…

  • Getida: Maximize Your Amazon FBA Refunds with Ease

    Getida: Maximize Your Amazon FBA Refunds with Ease

    If you’re an Amazon FBA seller, your inventory moves fast—but so do costly discrepancies. Whether it’s lost or damaged goods, miscalculated storage fees, or unfulfilled reimbursements, every dollar counts. Yet, Amazon’s FBA reimbursement policies can be complex, and navigating the claims process is time-consuming. Without proper auditing, you could be leaving money on the table that should be funding your…

  • BuildYourBrand: Marketing Event Stickers

    Marketing Events Made Memorable: Why Custom Stickers Are a Game-Changer!

    Marketing events are a powerful way to engage with your audience, promote your brand, and leave a lasting impression. While traditional methods like banners, flyers, and giveaways play a role in event success, one often overlooked marketing tool can be a complete game-changer—custom stickers! These small but impactful branding assets can transform how attendees interact with your business, helping you…

  • AI That Works: Why Revenue Context Transforms MarTech Adoption

    AI That Works: Why Revenue Context Transforms MarTech Adoption

    On paper, your marketing technology stack is impressive – CRM, MAP, CDP, and a touch of AI. But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data to spreadsheets to see the funnel clearly. It’s not for a lack of tools — it’s caused mainly by a lack of trust. And…

  • Webnus Modern Event Calendar Event Management For WordPress Plugin

    Webnus: Unlock Seamless Event Management with This Powerful WordPress Plugin

    Planning events—whether a small local class, a hybrid summit, or a multi-day conference—can be a logistical challenge. From managing RSVPs to integrating ticketing, displaying details, syncing calendars, and making sure everything is mobile-friendly, organizers often find themselves stitching together multiple tools. That’s where a powerful, all-in-one WordPress plugin becomes essential. Webnus Modern Events Calendar The Modern Events Calendar (MEC) by…

  • riot police brand

    Brand Perfection is Dead

    In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand years ago. If bad things happened, you could pay to get rid of the problems or sweep them under the…

  • Your Marketing Platforms Are Not as Accurate As You Think

    Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or…

  • brand value

    The Intangible Value of Brand: Beyond Data-Driven Attribution

    The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…

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