This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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BigQuery’s Pipe Syntax: Making SQL Easier, Faster, and More Readable
Anyone who’s worked with SQL knows the love-hate relationship that comes with it. SQL is powerful, standardized, and expressive—but it’s also one of the most unintuitive languages to read and maintain at scale. The deeper your query gets, the harder it becomes to understand what’s actually happening and in what order. That’s because SQL doesn’t...
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Reaching College Students?
It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events...
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Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it's a great move that will help content Marketers. I've written in the past that SEO is Dead...
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Planning Your Holiday Email Strategy
Did you know that you're under 100 days until Christmas? This holiday is rapidly approaching - and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done...
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How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing. Social media is no longer...
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You Might Need an Email Marketing Expert If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency , or in-house talent; this guide will help you to assess and reevaluate your...
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion . Cookies are little files that web pages access to save information in for marketing, analysis, analytics , and to assist with user experience. For instance, when you check a box to save your login information on a site, it's typically saved in a...
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12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO , we decided to come up with a 12 Step Program for SEO Consultants and put it into a humorous infographic! SEO Prayer: Google grant...
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Easyship: Simplify Your Shopify Shipping Integration
Managing shipping logistics for your Shopify store can often feel overwhelming, from comparing courier rates to handling international customs. Finding a streamlined, cost-effective solution for growing e-commerce businesses is critical to scaling efficiently. Enter Easyship —a powerful platform designed to make shipping seamless and cost-effective for Shopify merchants. ...
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Three Best Practices for Successfully Integrating AI Into Your Marketing Strategy
The internet is changing. Fast. There are many reasons for this, but the most prominent impact comes from the rise of generative artificial intelligence (GenAI), which has gone from an esoteric technology to mainstream adoption at breakneck speed. Its effects are felt across the digital marketing/publishing landscape. Nearly every top U.S. news site lost traffic...