This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
- Sales and Marketing Training
The Expanding Blockchain Frontier: A Marketer’s Roadmap
The blockchain industry has transformed from a niche concept into a multi-billion-dollar global market, with applications spanning finance, supply chain management, gaming, and digital identity. Once primarily associated with Bitcoin and cryptocurrency, blockchain underpins an expanding ecosystem of decentralized applications, smart contracts, and tokenized real-world assets (RWAs). The global Blockchain Market size is projected to grow from USD 20.1 billion in 2024 to USD 248.9…
- Content Marketing
WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider
I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as possible, so I created a plugin that utilizes WordPress and…
- Content Marketing
Runpod: Deploy AI at Scale Without Infrastructure Hassles and Unnecessary Costs
Bringing AI models into production often means wrestling with cold starts, complex scaling, and infrastructure that wasn’t designed for today’s rapid pace of innovation. For data scientists, ML engineers, and startups alike, this friction can stall everything from prototype to product. Runpod Runpod is an all-in-one AI cloud platform that lets teams train, fine-tune, and deploy AI with unparalleled ease—without…
- Social Media & Influencer Marketing
A Growing Number of Your Brand’s Followers Are Dead… Seriously
Massive user numbers are often used to showcase the reach of platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). However, behind these numbers lies a growing and often overlooked issue: the significant portion of accounts that belong to deceased individuals. Understanding this reality is crucial for brands, as it impacts platforms’ actual value and marketing efforts’ effectiveness. The Rising…
- Content Marketing
Don’t become a Advertising Malware victim
The e-mail comes in. You’re excited. It’s a very high CPM deal from a major brand name advertiser. You don’t recognize the e-mail address of the sender. You think to yourself: “Hmmn..exampleinteractive.com. Must be a small interactive shop that the major brand is using”. You send back an e-mail asking for their IO (Insertion Order) and start looking at your…
- Content Marketing
Building Complex Templates with HubSpot
We’re pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with HubSpot quite a few years ago, and we were impressed with som of the features, but design elements were a bit limited. That’s not the case any longer. One of our sponsors, FatStax, started with HubSpot but…
- Marketing Infographics
Video Marketing Statistics That You May Not Have Known!
Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.uk reveals…
- Sales and Marketing Training
The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
- Paid and Organic Search Marketing
Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies
For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…
