This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
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Developing a Persona is Sculpture, not Casting
1.webp” alt=”” title=”Persona” width=”213″ height=”320″ class=”alignleft size-medium tie-image12679″ />Companies and individuals are often overzealous in the protection of their brand or persona online. The old school of marketing taught us that everything about our brand had to speak to perfection… and that perfection was what sold. We had perfect logos, perfect packaging and perfect slogans to go with them. The…
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7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos…
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WordPress: Add Featured Image and a Sortable Last Edit Date To WordPress Admin
We’re launching a new WordPress site I designed and developed at my company. Having developed and deployed hundreds of WordPress sites, I always install some essential plugins and make customizations to manage the site more effectively. One example is the admin panel’s page, posts, and custom post type (CPT) lists. I like ensuring each entry has a featured image, and…
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Remote: Simplify Payroll for Global Marketing, Technology, and Development Teams
In our global economy, marketing, development, and tech teams aren’t bound by borders—and neither is talent. But as you scale your business with specialists from Europe to Asia to Latin America, managing payroll across time zones, currencies, and legal systems becomes overwhelming. Juggling contractors, full-time employees, local tax codes, and payment processors is enough to stall any momentum. Remote Remote…
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The Power of Personalization in Email Marketing
A bad email marketing program is like a really annoying sales person, but with a little effort and a lot of personalization you can turn email into your sales top-producer. Best of all, it's easy and inexpensive to do.
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What Facebook Likes Reveal About Us
It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…
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Mass Behavior: Herd Succumbs To Its Own Theory
My content on the site has been a little light the last couple of weeks – it will pick up soon. I’ve been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is down now, my mind is racing with content for the next few weeks, so be sure to stick with me.…
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Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation
B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is truly ready to buy. The result is lost productivity and stalled revenue growth. Pubrio Pubrio is a sales intelligence and…
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Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the result. Basically, this provides depth to images, not just height and width. This could substantially change the user experience! The…
