This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
WPCode: Simplify, Speed Up, and Secure Your WordPress Customizations
Customizing a WordPress website to meet unique needs can be challenging, especially for those without extensive coding experience. Traditionally, this process involves editing theme files directly—a risky approach that can introduce errors or get wiped out during updates, or installing multiple plugins, often leading to performance slowdowns and compatibility issues. WPCode Enter WPCode, a powerful and user-friendly WordPress plugin that…
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Advertising Technology
How Tech Affiliate Networks Power B2B MarTech Campaigns in 2025
B2B marketers are under pressure. Customer acquisition costs are rising, conversion cycles are longer, and even the best campaigns struggle to hit meaningful ROI. That’s why more SaaS and B2B tech companies are turning to performance-driven alternatives — and tech-focused networks like CIPIAI are leading the shift. These platforms offer exclusive in-house campaigns across 40+ geographic markets, including high-performing SaaS and…
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Social Media & Influencer Marketing
Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution
As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…
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Paid and Organic Search Marketing
Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you’re trying to rank on a few words, it’s pretty simple to see if you’re doing the right things… using a tool like Authority Labs, you can monitor day to day ranking. We do this for all of our…
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Content Marketing
Authority: The Missing Element of Most Content Strategies
There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority. But……
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Sales Enablement, Automation, and Performance
EMEET: Transform Your Corporate Communication with Intelligent Audio-Visual Technology
Seamless communication is at the heart of productivity and connection. Whether hosting remote meetings, live-streaming content or creating a hybrid workspace, having the right tools is critical. Yet, many face challenges with subpar audio clarity, video quality, and tech integration, leaving communication feeling fragmented. EMEET Enter EMEET, a global leader in intelligent audio and video solutions. Founded in 2016, EMEET…
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Artificial Intelligence
Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver
Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…
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Content Marketing
You’re All The Same, Only Different
We hear it all the time, “We’re different”. And we often hear from marketers, “You’re all the same”. Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner, Gail McDaniel, Brian Phillips, and George Evans. It was such a great panel… all of us were outspoken and all of us have quite a different…
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Customer Data Platforms
Customers.ai: Identify, Generate, and Market To Qualified B2C Anonymous Website Visitors
Capturing and converting website visitors into sales is a constant challenge for consumer-facing businesses. Most website visitor identification tools struggle with accuracy, leading to wasted marketing spend and lost opportunities. Customers.ai changes the game with industry-leading visitor identification technology that delivers accurate, actionable insights to drive revenue growth. Customers.ai Customers.ai is a powerful B2C outbound marketing and sales automation platform…
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Sales Enablement, Automation, and Performance
Media Is Failing Because a Lack of Faith in Itself
Yesterday I had a great conversation with Brad Shoemaker, a local media expert with a long history trying to drag radio into the digital age. It just so happened that another friend, Richard Sickels, walked into the office. Richard had a great history in radio as well. We talked a ton about the radio industry and I continued to think…
