This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
InstaWP: The Ultimate Solution for Creating and Hosting WordPress Sandbox Sites
Navigating WordPress development can often feel like juggling multiple tools, processes, and setups. Whether you’re testing plugins, creating staging environments, or showcasing your products to potential clients, the traditional methods can be cumbersome and time-consuming. What if you could simplify the process, reduce friction, and focus on building rather than troubleshooting? A sandbox environment is a controlled, isolated space where…
-
Artificial Intelligence
Flot AI: The AI That Remembers, Writes, and Works Wherever You Do
If you’re a business owner, marketer, or salesperson, you know the real productivity killer isn’t just too much work—it’s scattered work. You’re jumping between emails, documents, CRM systems, marketing tools, Slack messages, and web research. Half your day is spent switching tabs, rewriting the same message, or trying to remember where you saved that great idea or insight. Flot AI…
-
Email Marketing & Automation
Top 9 Ways to Save Time and Money with Marketing Automation
Automating repetitive marketing tasks like emails, social media updates, and other website actions can free up valuable time, allowing you to focus on bigger-picture strategies. Here are nine marketing automation strategies to help your business save time, money, and resources. Table of ContentsSocial Media Updates & PostsDynamic ContentContent AmplificationClient Reservations & AppointmentsLead ManagementPost-Purchase Email SeriesLead Scoring & SegmentingUpsell OffersIncentive &…
-
Marketing Infographics
Marketing to Cross-Platform Audiences
88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which…
-
E-commerce and Retail
The Joy of Clicking
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…
-
E-commerce and Retail
Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often check in with friends for opinions, especially in industries like fashion. Now, you can harness this natural behavior to increase…
-
Paid and Organic Search Marketing
SEO for Small Businesses: A Primer for Maximizing Visibility in a Competitive Market in 2025
Visibility online is crucial to maintaining a small business these days. Search Engine Optimization (SEO) is a powerful strategy for increasing visibility so potential customers can find your business. SEO is about improving the ranking of one’s website on search engines like Google, which would help potential customers reach their business while searching for a specific product or service. In this…
-
Content Marketing
Crowdsource Your B2B Data Cleansing
Last week I had a great discussion with the folks at NetProspex, a Software as a Service toolset that allows you to enhance and verify your business to business contact records. The system is quite rich, already accumulating data on over 21 million verified B2B contacts. Sometimes it’s easy to collect a name, an email address or some other part…
-
Content Marketing
The New Business “Cards” Are Here!
When I posted about purchasing some new business cards, I received some great recommendations. Included were metal business cards and even a business card using a tag cloud. I decided to go in a completely opposite direction from my original cards. When folks hand me their business cards these days, I don’t have them for long – I get home…
-
Social Media & Influencer Marketing
The Manufacturing of Ideas
For hundreds of years, the definition of productive required that there be a manufacturing line taking a product from raw materials to goods for market. Wealth was measured in tons and footage and inventory. Banks loaned money based on how many assets that you had. Our education system prepared our youth to show up on time, get in line to…
