This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The New Business “Cards” Are Here!
When I posted about purchasing some new business cards, I received some great recommendations. Included were metal business cards and even a business card using a tag cloud. I decided to go in a completely opposite direction from my original cards. When folks hand me their business cards these days, I don’t have them for long – I get home…
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Sales and Marketing Training
Secure Sockets Layer: How SSL Works, Your Certificate Options, and Why Upgrading Matters
Cybersecurity is no longer just a concern for large enterprises—every website, from personal blogs to major eCommerce platforms, must prioritize security. Secure Sockets Layer (SSL) encryption is a fundamental technology that ensures data is transmitted securely between a user’s browser and a website’s server. Originally, SSL was only used by banks, payment processors, and businesses handling sensitive data. However, as…
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Martech Zone Tools
Remote: Simplify Payroll for Global Marketing, Technology, and Development Teams
In our global economy, marketing, development, and tech teams aren’t bound by borders—and neither is talent. But as you scale your business with specialists from Europe to Asia to Latin America, managing payroll across time zones, currencies, and legal systems becomes overwhelming. Juggling contractors, full-time employees, local tax codes, and payment processors is enough to stall any momentum. Remote Remote…
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Advertising Technology
The New Rules of Leadership in Programmatic: How to Build Resilient Teams in a Fast-Changing Industry
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this whirlpool of constant domain changes, building teams that can thrive amid the storm is not an option — it’s an…
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Artificial Intelligence
AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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The 10 Commandments of Modern Web Development
Communication is key as a Product Manager with a software company. Recently, I worked on and published the following “commandments” of modern web development to be distributed to our teams. Every modern web developer (or application) should follow these ten commandments. There are fancy programming terms that can be thrown out for all of these; however, my goal was to…
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Book Release! Renée Pawlish: Nephilim, Genesis of Evil
For two and a half years I worked with Renée at a Newspaper Database Marketing firm in Denver, Colorado. Like many talented employees, Renée had creative outlets that blew me away. I was lucky enough and thrilled to read the transcripts of Renée’s first murder mystery book. It was an awesome read, fun and unpredictable! Renée just wrote me and…
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E-commerce and Retail
Social Media Impact on Commerce
Yesterday, I installed a Belkin F9K1106 Dual Band Range Extender in my parent’s house to try and get a signal in their guest room. I read all the reviews online and discussed it with a couple folks I know. I couldn’t find anyone with a definitive opinion and reviews were mixed; so, I just had to test it for myself.…
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Marketing & Sales Videos
Sell, Service and Market with Salesforce1
Last week, Isaac Pellerin from our client TinderBox stopped by and demonstrated the Salesforce1 mobile application to me. Wow. Salesforce1 allows companies to create apps using Salesforce Communities, Heroku1 and the ExactTarget Fuel Platform and the user interface is simple and very usable. The Salesforce1 Platform delivers powerful services like point-and-click development, business logic, mobile SDK, analytics, multi-language development, social…
