This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Inbound Call Channel is Huge… and Untapped
One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because…
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Handwriting and Direct Mail: More Opens
When I was in charge of direct mail services at a newspaper, I used to educate our clients that the time they had to attract a prospect was the distance between their mailbox and the trash. Handwritten fonts are one of the techniques that modern marketers are deploying. I received a blue envelope that had my name and address neatly…
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Income Change Calculator: How I Learned to Code
Over 25 years ago, I shifted my career from an industrial electrician to an analyst. While I had already accumulated a ton of networking and PC experience and had to periodically program PLCs, I didn’t have any experience with modern development languages. Modern programming languages utilize new paradigms like object-oriented, procedural, or functional programming. They use text-based syntax with keywords,…
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Information Overload and Infographics
Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t. A well-designed infographic without information overload has…
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Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you’re trying to rank on a few words, it’s pretty simple to see if you’re doing the right things… using a tool like Authority Labs, you can monitor day to day ranking. We do this for all of our…
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AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
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Boost Your Brand with Custom Patches: The Ultimate SWAG for Lasting Impressions
Standing out is everything. Whether you’re a small business, event organizer, or creative brand, you need unique, cost-effective ways to get noticed. Custom patches are one of the best-kept secrets in marketing—an affordable, stylish, and durable way to showcase your brand and turn customers into walking billboards. Unlike traditional SWAG giveaways that get tossed aside, patches are a high-impact promotional…
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Improving Sales Proposal Effectiveness
In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study…
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Our Social Responsibility in Social Media
1.webp” alt=”” title=”WIBC” width=”200″ height=”103″ class=”alignright size-thumbnail tie-image15326″ />Whether you like it or not, as your company begins to build a dialogue in social media you have a responsibility. You have a responsibility to your audience and your company to uphold the quality of those conversations. I hate visiting a major media outlet and seeing nothing but lies, trolls and…
