This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I've been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice...
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AI Is Rewiring Your Customer’s Mind… And Marketing Will Never Be the Same
Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional resonance, belonging, and the deep psychological threads that tie customers to brands. I’ve been fortunate...
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TeamKeeper: Modernize Talent Retention with Management Analytics
A new hire aced the interview but hasn’t performed as well as expected. Team members aren’t hitting quotas because they aren’t receiving proper coaching. Talented salespeople are leaving the company because they don’t feel engaged with the work. The sales manager plays a critical role in all of the above scenarios...
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Managing CTAs or Ads with WordPress
We run a combination of ad purchases on our site - including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we've chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display...
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Forget Ideas: Why Felix Dennis Wrote the Only Honest Get-Rich Book
The get rich genre has produced more empty calories than a vending machine diet. These books tend to promise golden stairways to freedom built out of vision boards, positive affirmations, and the vague suggestion that you too can be a billionaire if you just wake up earlier. Felix...
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Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don't require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that's...
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7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with...
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Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I'll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone...
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When WordPress Redirects Become a Server-Killing Vulnerability
I’ve spent years optimizing WordPress sites, tuning MySQL, standing up server configurations, and chasing down performance bottlenecks. But nothing prepared me for the discovery I made when my own server began melting under relentless CPU load over the last month. It wasn’t a traffic spike. It wasn’t a failing plugin. It wasn’t even a bad...
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Feeding the Content Beast with Rallyverse
Companies with great content strategies aren't limiting the value of their program to content that they alone write. There's a massive quantity of content hitting the web every single second... some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage...