This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
Zoho SalesIQ: Convert More Visitors with Smart Live Chat & Analytics
Every business faces the challenge of converting website visitors into customers. Whether you’re in sales, marketing, or support, engaging visitors at the right moment can make all the difference. Delayed responses or generic interactions can lead to lost opportunities. That’s where a powerful customer engagement platform can bridge the gap—ensuring real-time, personalized interactions that drive conversions and customer satisfaction. Zoho…
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Advertising Technology
5 Deliverables Your Next Agency Must Provide for Google Ad Management
Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set of tangible, strategic deliverables that translate into real results. Whether you’re running search, shopping, display, or video campaigns, these five…
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E-commerce and Retail
The Online Grocery Shopper in 2025: A Demographic Deep Dive
I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness, substitutions I didn’t want. I missed choosing my own food. So despite the convenience, I found myself back in the store for the things that mattered. I still order non-food…
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Marketing Infographics
Mobile Marketing: Make it Personal
Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message…
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Marketing Infographics
Facebook Security by Facebook!
Facebook continues to enhance security features it seems on an ever more frequent basis. Per their stats, the improvements are working and reducing issues. It’s a monumental effort including stopping over 600,000 compromised logins per day! The security features aren’t simple though. It appears that Facebook recognized how complex their security features are so they subsequently published this Facebook Security…
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Analytics & Testing
The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’re fully leveraging the technology we find…
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Social Media & Influencer Marketing
Heepsy: Discover and Engage with the Top Influencers on Instagram, TikTok, and YouTube
Connecting with the right influencers is crucial for brands aiming to enhance their visibility and engagement. However, identifying authentic influencers who align with your brand values and target audience can be challenging. It often requires sifting through vast amounts of data to find credible partners who can impact your marketing efforts. Heepsy Heepsy is an influencer marketing platform designed to…
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Martech Zone Tools
VPNLY: The Free VPN for Secure, Global, and Private Workflows
When you browse the web on a typical Wi-Fi or public network, your data doesn’t just go straight from your device to the website. It travels through the local network, your internet service provider (ISP), and often several other points in between. Along the way, any unencrypted data, like login credentials, emails, or internal documents, can be intercepted by malicious…
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Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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Email Marketing & Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
