This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Martech Zone Tools
VPNLY: The Free VPN for Secure, Global, and Private Workflows
When you browse the web on a typical Wi-Fi or public network, your data doesn’t just go straight from your device to the website. It travels through the local network, your internet service provider (ISP), and often several other points in between. Along the way, any unencrypted data, like login credentials, emails, or internal documents, can be intercepted by malicious…
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Advertising Technology
5 Deliverables Your Next Agency Must Provide for Google Ad Management
Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set of tangible, strategic deliverables that translate into real results. Whether you’re running search, shopping, display, or video campaigns, these five…
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Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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Content Marketing
Educate Your Readers
We all started somewhere! I was talking to a friend tonight about Social Networking and my future in the Industry. I had a fantastic, inspirational lunch with good friend, Pat Coyle, last week. I’ve always been a technologist… jack of all trades, master of none… until recent. The last year I’ve really focused my attention on the evolution of the…
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Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
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Content Marketing
Integrate Chat with your Site in 5 Minutes
Over at WP Engine, I noticed they were running a really nice online chat program that popped up after about 45 seconds on the site. More and more of our clients had been asking for such a solution, so I did some digging and was surprised what I found! SnapEngage is a ridiculously simple Chat program for your website that…
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Marketing Infographics
Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening, you know how much we appreciate event coordinators. There’s probably no tougher job in marketing since great event marketers work seamlessly across channels as well as work on hard-deadlines and execution. You don’t get a second chance with an event – you’ve got to master…
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Marketing Infographics
Mobile Marketing: Make it Personal
Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message…
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Content Marketing
Trebble: Effortless AI-Powered Audio & Video Editing for Creators
Creating high-quality spoken-word audio and video content has traditionally been a complex and time-consuming. From dealing with intricate waveforms to manually fine-tuning sound quality, content creators often spend more time editing than producing content. Trebble changes this by offering an intuitive, fast, and seamless audio and video editing approach. Trebble Trebble is an online editor designed to simplify audio and…
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Social Media & Influencer Marketing
Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform
Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…
