This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
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Content Marketing
Your Content Stinks Because It’s Missing These Elements
Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else’s drivel? Last night I did a presentation at a local Sparks event and I called it: Your Content Sucks. Exactly Like You Wanted…
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E-commerce and Retail
SubscriptionFlow: Simplify Subscriptions and Power Your Growth!
Managing a subscription-based business (like SaaS) comes with unique challenges. From recurring billing to customer retention, handling the complexities while staying focused on growth can be overwhelming. As your business scales, these challenges only grow more complicated. That’s where automation and data-driven solutions become essential. SubscriptionFlow SubscriptionFlow is an AI-powered subscription management platform designed to automate billing, optimize payments, streamline…
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Artificial Intelligence
MinutesLink: AI Meeting Notes That Empower Marketers, Sellers, and Agencies
Every meeting is an opportunity—and a risk. Whether you pitch a client, plan a campaign, or manage a remote team, missing a key insight or failing to follow up can cost time, revenue, or trust. Yet keeping up with detailed note-taking across meetings, calls, and conferences is a challenge few have time for. That’s where AI-driven meeting tools can tip…
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Paid and Organic Search Marketing
What’s your Organic Search Potential?
Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have with Kristian energizes me – and we challenge each other’s understanding of how business works, how Software as a Service works, how social media…
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Marketing Infographics
The State of Social Ads
While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion…
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Social Media & Influencer Marketing
Upfluence: Supercharge Your Influencer Marketing and Affiliate Programs
The digital landscape is evolving, and brands must adapt to how they engage with consumers. Traditional advertising is losing its edge as customers increasingly trust recommendations from real people—content creators, influencers, and brand advocates. But managing influencer campaigns, tracking ROI, and handling payments can be overwhelming without the right tools. That’s where Upfluence comes in. Upfluence Upfluence is an all-in-one…
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E-commerce and Retail
The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…
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Artificial Intelligence
Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It
There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
