This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced text-to-speech software that uses the…
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Analytics & Testing
Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…
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Customer Data Platforms
Boost Martech ROI: How Remote and Offshore Teams Streamline Marketing Execution and Data Management
We often start our businesses with a clear vision and a roadmap that feels both ambitious and achievable. We invest in top-tier tools and technologies, trusting they’ll chart our path to success. Yet, today’s marketing technology scene isn’t just crowded—it’s overwhelming. It’s an assortment of platforms that promise solutions but often deliver new layers of complexities. The instinct is to…
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Content Marketing
Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value…
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Content Marketing
WordPress for Small Business
While there’s a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their WordPress site. I also love…
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Content Marketing
Ambience: Relevant Product Recommendations in Content
There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s e-commerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and…
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E-commerce and Retail
If You Needed Any More Evidence of the Mobile Impact on Business
We went through a stage in technology where websites were seen as a great gateway between the customer and the business. User forums, FAQs, help desks and email were used in placement of expensive call centers and the associated time that they took to solve customer issues. But consumers and businesses alike are rejecting companies that simply don’t pick up…
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Content Marketing
Perforce: Version Control for Video and VFX Studio Workflows
Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant access to the right files at the right time. Perforce Perforce offers a high-performance version control platform purpose-built for the…
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Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
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Sales and Marketing Training
American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn’t in the Orient or the Caribbean; it’s cold and damp, with some…
