This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Lyris Launches Automated Content Personalization
Lyris has released Lyris Predictive Personalization , a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Clients...
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into...
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iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS —a powerful toolkit that...
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How Businesses Stay Afloat When a Marketing Campaign Requires Fast Funding — What Actually Works?
Marketing campaigns usually don’t fail because the idea is bad. They fail because the timing is off. Picture an ad push already in motion: CPMs spike overnight, a key creator asks for double pay, and your cash burn suddenly outruns the plan. The creative works, but the budget drains faster than conversions land. In that...
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PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed for outbound sales engagement, providing a targeted set of features and capabilities...
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WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button
Google Calendar's appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a custom script or link to the external page...
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Gas Hosevertising?
Speedway is the place for me to gas up. For a gas station, I must admit they do that little 'extra' for the inevitable trip there. For one, I carry around my Speedway rewards card, on which I've saved up 15,000 points. I'm ashamed to admit...
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Four Eyed Monsters
This is a spectacular independent film and perhaps the future of film distribution. It's more targeted to folks like my son, but I still enjoyed it. The story accurately depicts all the awkwardness of getting into a relationship. It's slightly edgy at times, but I suppose that's realistic (and I am getting old). The messages...
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Marketing Mastery: Unlock High-Impact Strategies for Explosive Growth With This Marketing Community and Training
Marketing is the backbone of any successful business, but it’s also one of the most challenging aspects to master. Algorithms change, trends evolve, and what worked yesterday might not work tomorrow. Many marketers struggle to generate leads, optimize campaigns, and turn visitors into loyal customers. Scaling a business without proper guidance can feel like...
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Engage! Brands, Business Rules, and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis. Calling it a complete guide feels like an understatement—this book is deep, methodical, and absolutely packed with insights that bridge strategy, psychology...