This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social channels, search, or paid advertising. The…
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Marketing Infographics
Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience…
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Content Marketing
BlueJeans: Deliver High-Quality, Enterprise Grade, Browser-Based Webinars And Virtual Events
Salesforce, Dell, Webtrends, and Angi are just a few of the enterprise companies that I’ve assisted with webinars and virtual events. While my focus was always on the distribution of content, the technology was often the make or break of the event. In fact, I was speaking at one event when the platform simply hiccuped and thousands of attendees were…
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Advertising Technology
Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms (SSPs) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second (QPS) during peak traffic periods, requiring sophisticated infrastructure architectures that balance performance, reliability, and cost efficiency. The challenge extends beyond simple throughput optimization to encompass data…
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Paid and Organic Search Marketing
Rank Math Content AI: Transforming SEO Content Creation in WordPress
Rank Math, already a household name among WordPress users for its powerful SEO plugin, has dramatically expanded its utility with the introduction of Content AI, a built-in, GenAI content assistant designed to streamline the creation, optimization, and scaling of SEO-focused content directly within WordPress. This isn’t just another AI copywriting tool bolted onto a plugin. Content AI is deeply integrated…
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Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
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Paid and Organic Search Marketing
Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…
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Analytics & Testing
The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the business of new media. I remember when I first started DK New Media, a well-known colleague told me to forget…
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Artificial Intelligence
Tools Don’t Make The Marketer… Including Artificial Intelligence
Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…
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Marketing Tools
DivMagic: Instantly Copy Any Web Design, Layout, Or Element
Turning a stunning website into usable code shouldn’t require hours of inspecting, tweaking, and reformatting. Yet for most developers, that’s the daily grind—hunting through DevTools, guessing CSS values, and reassembling UI components from scratch. Speed matters, and the tools we use should work with us, not against us. DivMagic That’s where DivMagic comes in—a lightweight yet powerful browser extension that…
