This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards
Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up at quarter-close and discovers 70 recurring vendors—ten of which no one has opened in months. Those forgotten renewals rarely cost…
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Sales Enablement, Automation, and Performance
Airslate: Design and Automate Any Document Workflow in Minutes
Disconnected tools are one of the biggest obstacles to modern business productivity. Teams juggle multiple platforms—one for building forms, another for signatures, another for automation—only to discover they still need yet another tool to get the work done. These disconnected interactions waste time, cause errors, and delay critical decisions. When your business relies on accurate and timely documentation, every delay…
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Customer Data Platforms
CRMOne: Boost Sales With This Sales-Driven AI-First CRM
For startups and growing businesses, managing customer relationships, tracking sales, and scaling marketing efforts can become overwhelming quickly. Disconnected tools, limited automation, and high subscription costs often hinder progress. Leaders need solutions that don’t just support their teams — they need platforms that accelerate them. CRMOne CRMOne is an all-in-one, AI-powered CRM designed specifically for startups and fast-growing businesses. With…
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Mobile Marketing, Messaging, and Apps
Cross-Platform Development Frameworks: Optimizing Mobile App Performance
The development of mobile apps has come a long way, and companies are now trying to find ways to develop apps that run smoothly on various platforms. Cross-platform frameworks enable developers to produce applications that run on iOS, Android, and more using a single codebase, which is cost- and time-efficient. The thing is, however, that such apps need to be…
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Artificial Intelligence
Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It
There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…
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Social Media & Influencer Marketing
LinkedIn Testing New Weather Notification Feature
LinkedIn appears to be testing a weather notification across the header bar area. Since yesterday, hovering over the weather information icon indicates that the service is “Power by sun365”, the makers of a Google Chrome extension and the weather dashboard website sun365.me. And, yes, they say “power,” not “powered.” This appears to be an extremely limited test trial, or an…
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Marketing Infographics
WordPress Safety and Security
Our site is hosted on Flywheel and we’re also affiliates because we believe it’s the best WordPress hosting platform on the planet. Because of WordPress’s popularity, it’s become a popular target of hackers. That doesn’t mean it can’t be a secure platform, though, it just means that it’s in every user’s best interest to ensure they maintain the platform, the…
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Marketing Tools
Scribe: Instantly Document Complex Processes with AI-Powered Precision
In marketing, product, or operations, documentation often becomes the silent bottleneck. Whether you’re implementing a new Martech stack, onboarding a SaaS customer, or scaling a go-to-market (GTM) strategy, one truth remains: processes change fast—too fast for most teams to keep up with clear, current instructions. And yet, without documentation, teams stall, customers get confused, and knowledge walks out the door.…
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I’m Right Behind You…
How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work…
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Content Marketing
Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There’s always the chance that you might motivate someone to purchase, but it’s impossible to predict when prospects are ready to make their next purchase. That’s why it’s so important to be there when your prospects are ready to decide. Where will…
