This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…
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Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there that social media is what the young folks are doing and is still not getting taken seriously. The Newspaper Industry…
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social channels, search, or paid advertising. The…
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iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use mobile social apps much more than Android users. Facebook is the big winner in mobile social apps. Accounting for 10%…
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How the Pragmatic Framework Empowers Product Marketing Professionals
For product marketing professionals tasked with bridging the gap between product strategy and market execution, the Pragmatic Framework is more than just a methodology—it’s a comprehensive operating system for ensuring product-market fit, driving measurable outcomes, and enabling cross-functional alignment. Developed and refined by the Pragmatic Institute over three decades, the framework has become the gold standard in product management and…
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Steve Jobs: Let Them Eat Case!
I’m writing this on an Apple keyboard, with my Apple MacBookPro, on my Apple Cinema Display, with my Apple mouse… connected to my Apple Time Machine. I don’t call myself an Apple fanboy, but the quality of their products is always worth the additional cost in my opinion. It’s not just the beauty of their products that I appreciate, it’s…
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Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google Business Profile, Instagram, and Pinterest accounts from a single platform Optimize your…
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Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I was going to wind up working all night to implement the nice site that was designed for her by Right…
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Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…
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OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional use. Preview Features File Viewing: Supports multiple file types, including PDF, JPEG, PNG, TIFF, and more. PDF Editing and Annotation:…
