Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Paid and Organic Search MarketingPro Rank Tracker: Keyword and Local Rank Tracking across Google, Bing, Yahoo, and Amazon

    Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy

    Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…

  • Social Media & Influencer Marketingjasonfalls 2x3c

    Social Media Experts in your Backyard!

    Social media is a booming business right now, even with the rut our economy is in. I believe there are three reasons for that: Social media is an engaging medium that is difficult to fake or do half-ass. Social media is an inexpensive medium, requiring time but not a lot of expensive resources. Social media is a primary means of…

  • Sales Enablement, Automation, and Performanceslideshare logo

    Marketing for Leads with Powerpoint?

    It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads at conferences and tradeshows… but the rest of the time that information is usually just collecting dust. Until now! Every…

  • Customer Data PlatformsCustomer Service: Side with your customers

    Side With Your Customers

    On a recent call to a major telecom company, which I won’t mention (their logo looks like a blue death star), I was infatuated with my customer service representative (CSR). Shocking, I know. Throughout the call, she actually listened to what I wanted, and she said things like, “This is the deal that most of my customers like,” “Let me…

  • Content Marketing
    Depositphotos 29482243 m 2015

    The Only Truly Global Email Service Provider

    NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…

  • Social Media & Influencer Marketing
    company versus employee

    Who Owns Your Corporate Twitter Followers?

    Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically…

  • Content Marketingcontent marketing

    The Gold Standard of Content Marketing

    Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume…

  • Content Marketingwordpress ad manager plugin

    Managing CTAs or Ads with WordPress

    We run a combination of ad purchases on our site – including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we’ve chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display ads. Combined with Jetpack’s visibility…

  • Content MarketingNitropack: Wordpress Pagespeed Caching CDN Plugin for Improving CWV

    NitroPack: Supercharge Your WordPress Site Speed Automatically

    Speed is more than a luxury—it’s a necessity. A sluggish WordPress website doesn’t just frustrate users; it costs conversions, undermines SEO rankings, and erodes brand trust. Whether you’re running an online store, managing content, or scaling a high-traffic blog, performance optimization should be a top priority. Yet, many site owners find themselves buried in complex setups and half-effective plugins that…

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