This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Case for Branding in Distributed Media: Strengthening Your Content’s Impact
Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it's an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding...
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Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we're losing. I don't believe we're losing anything; I believe we're progressing. Jobs moving overseas always sound ominous, but people ignore that we're creating new jobs in this nation that have never been heard before...
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The Most Wanted Wearable Technologies
A few weeks ago, my mother had a scare with her heart that required her to wear a defibrillator full time. The system monitored and uploaded her heart data through sensors in the vest, would automatically warn if there was a sensor position off, and - in the event of a heart attack...
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What Annoys People About Emails
The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However, email is not without its annoyances. Despite these issues, email has never been replaced and...
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations . We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most...
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Understanding Competitive Advantage: An Overview of Porter’s Five Forces
Few frameworks have influenced business strategy as profoundly as Michael E. Porter’s Five Forces. This book continues to shape how leaders evaluate competition, assess risk, and make strategic decisions that ensure their organizations can thrive in any market condition. Porter argues that profitability in any industry isn’t determined solely by how well a company performs...
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How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that ... by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in...
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Video: Search Engine Optimization for Startups
You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue... the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team...
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The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision . Centered in Clichy, France...
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive advantage, giving businesses the ability to anticipate customer actions, identify...