This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Social Media Experts in your Backyard!
Social media is a booming business right now, even with the rut our economy is in. I believe there are three reasons for that: Social media is an engaging medium that is difficult to fake or do half-ass. Social media is an inexpensive medium, requiring time but not a lot of expensive resources. Social media is a primary means of…
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Great Ideas Don’t Matter
Working with successful entrepreneurs the last few years has been an eye-opener for me. I’ve always been an idea guy, but watched as others executed on those ideas and became much more successful than I am. Compendium is one of those amazing ideas – and now it’s a company that’s doubling in size year over year. It’s not doubling because…
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Analytics & Testing
Analyzing Social Streams with DataSift
DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained in tweets. And it does so with an incredibly beautiful interface as well as a developer console and robust API…
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Social Media & Influencer Marketing
Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically…
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Content Marketing
The Gold Standard of Content Marketing
Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume…
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Content Marketing
TemplateMonster: Save Time and Money With Ready-Made, Proven Designs and Templates for Web and E-commerce
When you’re growing a business, time is your most valuable asset. Whether you’re launching a startup, expanding into e-commerce, or refreshing your online brand, you need tools that reduce friction and help you scale quickly — without sacrificing quality. Building from scratch or hiring a design team can slow you down, drain your budget, and distract from growth-driving priorities. TemplateMonster…
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Sales Enablement, Automation, and Performance
PhoneBurner: Double Your Outbound Sales Call Answer Rates With This Power Dialer
Sales teams today are asked to do more with less—less time, fewer resources, and shorter attention spans from prospects. Yet the pressure to hit outreach quotas, qualify leads, and close deals hasn’t let up. Making 100 calls to have a handful of conversations is frustrating, inefficient, and often demoralizing. Phoneburner That’s why sales teams are turning to PhoneBurner, a power…
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Content Marketing
Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams
Designing a stunning WordPress website shouldn’t mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of reusable, on-brand design components. Templately Templately is a cloud-based WordPress template platform offering 6,000+ ready-to-import designs that work seamlessly with…
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Content Marketing
Blogging is not Enough, “Press the Flesh”!
This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…
