This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
The Rise of Inbound Marketing
Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are…
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Social Media & Influencer Marketing
Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way to achieve significant Twitter growth without compromising your time or authenticity? 10 Steps To Grow Your X Following Growing your…
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Marketing Tools
Best Team Communication Software: Why Chanty Is the Smartest Choice for Your Business
Clear communication is the backbone of every successful team. Whether you’re running a startup, managing remote employees, or scaling a healthcare clinic, how your team collaborates directly impacts productivity, morale, and results. In a world filled with endless pings, email overload, and scattered tasks, modern businesses need more than just a chat app — they need a centralized, structured, and secure…
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Content Marketing
Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams
Designing a stunning WordPress website shouldn’t mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of reusable, on-brand design components. Templately Templately is a cloud-based WordPress template platform offering 6,000+ ready-to-import designs that work seamlessly with…
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Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
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Freedom of the Press
This week has been fascinating with regard to the Web. I’m a firm believer in both capitalism and in freedom. They are two sides of a careful scale. Without freedom, the wealthy will rule. Without capitalism, you’ll never have the opportunity for wealth. The First Amendment of the Constitution: Congress shall make no law respecting an establishment of religion, or…
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Marketing Tools
Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google Business Profile, Instagram, and Pinterest accounts from a single platform Optimize your…
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Content Marketing
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
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WordPress: Post WordPress Releases Automatically
Quite a few of the blogs that I read post whenever a WordPress upgrade is released. It’s actually a little annoying but I like the fact that so many folks are concerned and want to get the word out quickly. If you’re one of those bloggers that likes to support it, don’t bother writing a post – have WordPress automatically…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
