This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
5 Steps to Increase Traffic and Convert Leads into Customers
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the…
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Content Marketing
Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That’s a ridiculous statistic but also points to the popularity of the world’s most popular content management system. While we’re fairly agnostic about content management systems, we have a deep respect for WordPress and support most of our clients’ installations on it. I don’t necessarily agree with the…
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Marketing Tools
Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…
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Analytics & Testing
The Value and ROI from Conferences
The first conference I went to was a regional industrial technology show. I was an industrial electrician at a Newspaper and my boss wouldn’t pay for it. So I paid my own way in. We had a conveyor system with electronic magnetic proximity switches that had to have such a close margin to the equipment that they would get tore…
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Content Marketing
Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online…
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Marketing Infographics
Your Facebook Page Checklist
With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most…
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Marketing & Sales Videos
Infographics and Video: Online Search Behavior Survey
iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to…
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Target, Please lock up the Chicken Suits
An open message to Target: Please don’t leave your Chicken Suits in the open during Halloween. Please don’t leave your Chicken Suits in an aisle where someone can put it on without being detected. Please don’t leave your Chicken Suits where a 17 year-old can get his hands on it. Please don’t leave your Chicken Suits where a father can…
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Paid and Organic Search Marketing
Callcenter Suicide
On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn’t going to go well. My gut was right. While we had our application complete and resources sitting idle for months, the callcenter didn’t touch anything. We had a demo and only their developer showed up. The client called…
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Social Media & Influencer Marketing
10 Tips for Commenting Strategies: Build Authority and Drive Leads Without Getting Banned
The shift from traditional blog comment sections to social media forums and communities has significantly altered how marketers interact with their audiences. Platforms like LinkedIn, Reddit, Facebook Groups, and niche Discord servers have become the new venues for commentary-based networking and visibility. Still, they come with both massive potential and clear risks. Commenting is no longer just about dropping a…
